The Weaning World Awards, now in their second year, celebrate the best brands, websites, influencers and retailers in the baby and toddler weaning and feeding market – and it’s not too late to enter!

With so many innovations and great ideas to help parents and babies on their journey with food, Weaning World (previously Weaning Week) brings together experts, chefs, bloggers and parents to share information and tips, competitions, articles, recipes, to make weaning and feeding as easy and fun as possible.

And it’s not too late to enter the Weaning World Awards!

Helen Davies, Founder of Easytots, won Gold in the Best Tableware category for the EasyMat in 2020. We asked her what it mean to win the award, the impact it had on her brand – and she shared her very exciting business news (hot off the press!):

“Winning gold in the 2020 Weaning Week Awards was amazing. The fact that it was a public vote meant even more to us because it’s the customers who are at the heart of our business, so to receive recognition from them meant the world. We definitely had an uplift in sales after our announcement on social media and lots of congratulations well wishes. We also continue to use the logo on our website and other marketing materials. I would recommend entering the Weaning World Awards, it’s a huge opportunity to increase brand awareness and get customer approved recognition. 

Since June 2020, we’ve launched a new colour collection – in our unicorn inspired 5 colour swirl – now our best-selling colour! We also launched our new release Easymat – the MiniMax. This has been hugely popular as it’s our first ‘open plate’. We also moved into our first warehouse and Easytots took on its first full time helper, followed by a further two staff. Our most significant event however was pitching on Dragons’ Den [pictured below], which was aired on 27th May. We were delighted to secure investment from Dragon Sara Davies, who we know will be an awesome help to our growth in 2022!”

As a 2021 winner you will get: 

– Weaning World badge to use on your website, social media and any packaging or marketing materials

– Coverage on the Weaning World website and social media platforms

– Link through to your website to purchase or the opportunity to be featured in our shop.

Last year saw over 55 entries and hundreds of consumer votes, so enter now to be in with the chance to win!

To get involved, or to find out more, visit  the Weaning World website.