Weaning Week 2020 in association with Organix has proven to be an even bigger hit than 2019. With a total combined reach of over 25.5 million, it has seen nearly three times the audience compared to last year. The week also saw a number of competitions run with over 30,000 entries. Over 120 brands, retailers and organisations took part including Organix, who were the main headline sponsor for the 2020 campaign.
During the Week, a number of new digital “live” events were launched. These were specifically aimed at parents who are currently home during the coronavirus lockdown. The online workshops, Instagram Live and Twitter Chat were the highlight of the campaign, with 15 experts, chefs and real life parents at the helm giving advice and tips.
The first ever Weaning Week Awards have also been introduced to celebrate the best brands, websites, influencers and retailers. The finalists were announced on Monday, with voting now open to the public.
The awards close on 5th June, and winners will be announced on 9th June, to coincide with a one day weaning and feeding shopping event running on Weaning Week’s Facebook page.