We’re excited to be the first publication to share Vital Baby’s news as it launches EarthSmart – a technology that makes plastic biodegradable and promises to change the way plastic treats our planet.

In a world where plastic waste continues to threaten the future of our planet, Vital Baby is proud to announce the launch of EarthSmart, a revolutionary technology that allows plastic to biodegrade in landfill. Designed to work towards helping create a brighter future for generations to come, EarthSmart is set to make a positive impact on the environment while empowering parents with eco-friendly solutions.

A Sustainable Solution to a Global Problem

With only 9% of global plastic waste being recycled, and half of it going straight to landfill, EarthSmart steps in as a powerful alternative to your average baby feeding accessory. This new technology is 100% recyclable and provides peace of mind for families, knowing that even if their products do end up in landfill, Vital Baby have got it covered.

“We’re all about empowering parents with simple, innovative solutions to make the world brighter for our littlest customers and the planet,” said Dean Tollman, CEO of Vital Baby. “EarthSmart is our back-up plan for the planet and can (should!) be reused over and over again until it’s ultimately recycled. If, for whatever reason, it ends up in landfill, we’ve got it covered. It’s designed to give parents a sustainable option without compromising on style, price, or functionality.”

No Compromise, Only Innovation

EarthSmart stands out from other solutions with its unique ability to biodegrade in landfill conditions without leaving microplastics or harmful residues behind. What’s more, quality, functionality and price remain at the high standard that we know of Vital Baby. Dean Tollman says “why should families have to compromise on style, quality, functionality and price to make more conscious decisions? Now they don’t have to. Our products are still safe for use in the dishwasher, can still be throw on the floor from the heights of a highchair, are still tested to the nines to make sure they’re safe – and they won’t break the bank when you buy them.”

Vital Baby’s Commitment to Sustainability

Vital Baby is dedicated to creating products that support parents while being conscious of the planet’s future. With EarthSmart and the brand’s efforts to remove plastic from their packaging, the company takes another significant step toward reducing plastic waste and building a more sustainable future for generations to come.

For more information about Vital Baby and EarthSmart, contact Hannah Juniper at hannah@vitalgroup.co.ukor on 01707 262200