fortifiTM is Joie’s new car seat with a reclining booster, designed so growing children can relax in style whether they are sitting up to take in the views or leaning back to snooze as they cruise. With four reclining positions, the innovative group 1/2/3/ booster makes the ups and downs of every journey extra comfortable.

Stylish, effortless, practical

fortifi’sTM headrest has NINE positions can be moved in order to make room for new growth, while its AutoAdjustTM side wings automatically widen to give children more shoulder space. Easy to use, the headrest and harness adjust simultaneously with just one hand, eliminating the hassle of rethreading and ensuring the correct fit for every child.

The install is effortless – with a colour-coded path to a simple and intuitive buckle up using a three-point seatbelt, the fortifiTM will have families on the road in just a click. And when the child no longer needs the harness, the straps can be stashed away in the sleek hidden compartments leaving room for them to buckle up with the seatbelt.

Available in a machine washable cover in Dark Pewter or Coal, the stylish cover snaps on and off in a jiffy for a speedy clean-up.

RRP £129 and available from Argos, Boots, Halfords, Mamas & Papas and Very.

For more details visit Joie Baby 

fortifiTM Special Features at a glance:

  • Group 1/2/3 car seat
  • Suitable forward facing from 9 kg to 36 kg, approx. 12 years
  • 4 recline positions forward facing
  • 5-point harness usable up to 18 kg, approx. 4 years
  • AutoAdjust™ side wings widen as headrest is raised to accommodate growing children
  • Custom Harness Hideaway compartments store the 5-point harness when using as a Group 2/3 booster
  • Grow Together™ multi-height headrest and harness system adjust simultaneously and require no re-threading of harness
  • One-hand, 9 position height adjustable headrest
  • Guard Surround Safety™ panels provide extra side protection and can be individually activated for extra room in vehicle
  • Side impact protection provides added security for the head, body and hips
  • High back support holds belt positioning in proper place and provides a comfortable spot for kids to rest their head
  • Reinforced steel inner seat shell increases structural integrity
  • Plush, deluxe cushioning and fabrics to keep your kid cosy
  • Side, mesh storage pockets for child’s must-have travel items
  • Well-marked, colour-coded installation paths
  • Dual lock-offs for installing with vehicle’s 3-point seat belt
  • Padded harness covers keep kiddos cosy and secure
  • One pull motion easily tightens the 5-point harness
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