Thule reveals entry into car seat category at Kind+Jugend
Thule Group reveal products for entry into car seat category and many other innovative products at 2022 Kind + Jugend trade fair which took place on September 8-10 in Cologne, Germany.
Thule showed retailers and media many new products for next season, such as an innovative air purification solution for the Thule Shine stroller and an update of the entire child bike seat portfolio.
Innovative Thule car seats address the most common concerns of parents.
Deep consumer insights have, as always for Thule, been the strongest driving force behind the development of the new car seat portfolio. “From our research, it became obvious that one of the most common concerns for new parents is figuring out how to install a car seat safely and smoothly,” says Ahmad Mansouri, Product Manager for Car Seats. This frustration often leads to stress and anxiety as parents are not sure if they have attached the seat properly at all, he continues.
Unique ISOFIX connected base
Thule addresses these complaints with a unique ISOFIX connected base that is easy to install and has an intuitive interface to mount the infant and toddler car seats at almost any angle. Both the base and the seat provide instant audio and visual feedback so that parents are sure the seat is properly mounted, and their child is protected. With a world-class in-house test center, development facilities, and in-house assembly, Thule is confident it will rise as a formidable new player in the car seat industry.
The new Thule Shine city stroller – loved from the start.
At Kind + Jugend, Thule will also showcase the brand-new compact from-birth city stroller, Thule Shine, a Red Dot Design Award winner that was launched to consumers this summer. This stroller is the perfect from-birth solution for city-dwelling parents.
Visitors to Kind + Jugend will also be introduced to the Thule Shine Air Purifier Canopy, a Thule Shine accessory slated to launch to consumers in the spring of 2023. This innovative canopy addresses the pollution problem that urban families face worldwide. It uses proven air purification technology to purify the air around your baby and connects to an app that monitors air quality levels.
Every family deserves to live an active life. With the Thule Shine Air Purifier Canopy, which can be used both in infant mode with a bassinet and in toddler mode with a seat, parents can go for a stroll knowing they are protecting their young children from the harmful effects of the city’s pollution.
Iconic Thule child bike seats are getting a fresh new look
As the leading global player in solutions for bike commuting with your children, Thule continues to focus on safety, ease of use, and great visual design. At the Kind + Jugend trade fair, visitors will get to see an upgrade of the entire child bike seat portfolio with new features and a new look ahead of next season. This includes the new Thule Yepp 2 and the updated Thule Yepp Nexxt 2 seats that put a spin on an iconic design.
About Thule Group
Thule Group is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Active Life, Simplified. — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport&Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Juvenile&Pet Products (strollers, bike trailers and child bikeseats), RV Products (awnings, bike racks and tents for RVs and caravans) and Packs, Bags & Luggage (hiking backpacks, luggage and camera bags).
Thule Group has about 3,300 employees at 9 production facilities and 35 sales offices worldwide. The Group’s products are sold in 140 markets and in 2021, sales amounted to SEK 10.4 billion.