ITV’s This Morning has revealed its Top Toys for Christmas 2023:

• Sesame Street Elmo Slide Plush – Just Play
• Biggies Super-Size Inflatable Mega Plush – Click Distribution (Eolo Toys)
• Brio Builder Power Screwdriver – Ravensburger
• Everybody 1-2-Switch – Nintendo
• Edurino Starter Set – Edurino
• Barbie Pop Reveal Fruit Series – Mattel
• Bitzee – Spin Master
• Teenage Mutant Ninja Turtles Pizza Delivery Van – Character Options
• Little Live Pets Dog House – Moose Toys
• Plus-Plus Tubes – Plus-Plus

Edurino, a new arrival on the toy scene, is a digital learning system consisting of a series of playful learning games providing meaningful screen time for children aged four and over. Children are given the power to unlock a world of learning with the colourful Edurino character figurines which bridge the digital and physical worlds and allow children to immerse themselves in exciting and interactive learning.

Commenting following Edurino’s appearance on This Morning, Irene Klemm, founder of Edurino, said: “Launching Edurino in the UK, after our success in Germany having sold over 200,000 products is more than an expansion to us. It’s a commitment to nurture more young minds through the seamless blend of play and education across borders.”

Richard Dickson, general manager at Spin Master UK & ROI, said: “We’re delighted to have been included in This Morning’s top toys for Christmas list. The reaction to Bitzee has been phenomenal, not only from parents and kids, but retailers too, with many including Bitzee in their own top toys for Christmas lists.”

[source: Toy World Mag]