The Singing Ant Launches New Hygge Playmat Collection in the UK

Following its hugely successful launch in the UK last year, The Singing Ant team is thrilled to develop its high quality playmat options to the British Market. Further building on the innovative and unisex playmats, the new Hygge collection incorporates The Singing Ant’s eye for Scandinavian inspired style, whilst not forgetting the all-important practicalities needed for play.

The brand new quilted, earth-toned collection truly offers parents what they are looking for, capturing the essence of the modern nursery. They look great and promise maximum comfort, and with the bonus of a low allergy risk, vegan leather wipe clean surface.

Looking the part in the most stylish of nurseries, the limited-edition collection of playmats feature a soft, premium vegan leather surface, with a delicate quilted pattern, ideal for little ones to explore during any creative play. Available in four warming natural tones including, Sienna, Sand, Latte and Stone, the latest Singing Ant collection will fit perfectly with any home décor and is ideal for use throughout the family home.

Effortless Style and Practicality, Perfect for the Modern Nursery

As well as featuring truly stunning and on-trend colour options, the collection also offers parents practical and thoughtful design, making The Singing Ant playmats a total essential in the family home. With safety at the heart of the brand, the playmats are CE-certified and additionally third-party verified to ensure that they meet and exceed all EU regulations for Toy Standards (EN-71) and REACH compliant. 

Further to this, due to their water-resistant nature, the quilted, playmats easily wipes clean with no additional need for hours of laundry. The lightweight mat is even ideal for use as a sensory mat for messy play as it is so easy to clean, or it can even be tucked under a child’s highchair to avoid messes during that early-weaning phase. 

The Singing Ant Founder, Nicole Eissele, developed with the overall goal of creating a playmat that enhanced the feeling of home adding a whimsical touch to any nursery, whilst also creating a soft and safe space for little ones to play on and explore. She commented:

‘We are so pleased to be able to expand our playmat range and introduce the Hygge collection to the UK market. It is so important to us to create a playmat that not only looks great, but that parents can also rely on. Parenthood requires practicality, but it definitely does not need to sacrifice beauty – so we are always looking to marry these two areas. By creating a collection of vegan leather, super soft, wipe clean playmats, we really believe we have found the answer. We just know families in the UK will love the designs and we cannot wait to see them become part of the family home!’

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About The Singing Ant

Founded by mum of two, Nicole Eissele, The Singing Ant brings together artisan design with the functionality all parents are looking for. With the goal of bringing whimsy and daydreams patterns into any home, their iconic playmat collection is a nursery interior must have. Featuring a patented construction, the stylish yet practical playmats can be easily moved from room to room, seamlessly combining style and practicality in one