The UK’s leading and longest running pregnancy and parenting event celebrates reaching adulthood with an exciting new collection of features and partners for 2020 at ExCeL, London.

The Baby Show is the one-stop-shop for everything pregnancy and parenting. Tried, tested and trusted by the nursery industry and over one million parents and parents-to-be, The Baby Show saves both time and money. Offering the largest selection of leading and boutique brands, advice from world-renowned experts, plus exclusive show offers that are not on the high street, new parents can find everything to help and support them on their new adventure. 

Multi-award-winning supermarket Lidl and their Lupilu brand will become headline sponsors for the 2020 series of events.  Zoë Bonser, Show Director says; “The Lupilu range has won a whole host of awards, accreditations and industry plaudits from Mother & Baby, MadeForMums and Loved by Parents, plus have been an integral part of the show for a number of years so we are delighted to be strengthening our partnership with them.” 

New features for 2020 provide what modern parents want from sleep and weaning advice to mental health support and wellbeing. The Weaning Kitchen hosts top foodie experts including Annabel Karmel, Charlotte Stirling-Reed and Michaela Chiappa who will be cooking their own recipes and providing step-by-step guides on how to wean baby. 

A new Sleep Clinic offers one-to-one expert advice from the nation’s best sleep experts including Lucy Shrimpton, The Sleep Nanny and Rachel Fitz-Desorgher, plus a brand new fashion Catwalk will showcase the latest maternity trends, baby clothing and next year’s must-have buggies and accessories.

Leading pregnancy and parenting experts will take to the Live Talks stage to offer information, advice and support, plus celebrity mums and dads will be sharing their own unfiltered experiences of parenthood. The UK’s No.1 Parenting Influencer, Louise Pentland will be chatting all things motherhood, plus visitors will hear from lactation consultant and author of The Baby Feeding Book, Vanessa Christie, Infant Researcher Dr. Robert Titzer, midwife Marley Hall and many more.

The show offers family-friendly facilities including a dedicated Baby Feeding Café, complete with baby food and quiet feeding area, plus Lidl’s Lupilu Baby Changing Room, provides a clean, safe environment to change baby with free nappies and wipes.

The Baby Show, with Lidl, will take place at ExCeL London from Friday 28th February until Sunday 1st March 2020. For more information visit