The UK’s largest virtual pregnancy and parenting event, The Baby Show Live @ Home, returns from Friday 18 June to Sunday 20 June 2021.

With three days of shopping, exclusive show offers, expert product advice, competitions, celebrity interviews and unmissable live talks, the show covers all aspects of parenting, all from the comfort and safety of home.

The Baby Show team understands that getting out and about has its challenges when parents have a baby on the way or a little one in tow, as well as family and friends to catch up with, so they have recreated the best of both the high street and online shopping in a convenient virtual format. With over 150 leading and boutique brands for baby, bump and beyond, parents can find everything they need under one virtual roof for three days of baby shopping heaven!

For Parents

The user-friendly digital platform allows parents to compare all the latest must-have and nice-to-have products and brands, speak to brand experts directly with one-to-one consultations, access exclusive show discounts and informative buying guides, watch video demonstrations, saving time and money.

For Brands

Leading brands include Nuby, Bugaboo, MAM, Tommee Tippee, Stokke, iCandy, Milton, Chicco, Ergobaby and more! In the dedicated Shop Small zone, parents can find the ‘Best in Boutique’ from brands including Breast-Friend, Hippychick, Carino Bambino, Sisi & Seb and Lovevery.

Baby Show TV

Exclusive to Access All Areas pass holders, The Baby Show TV is packed to the brim with topical live-streamed expert talks, panel discussions and celebrity interviews from over 40 of the UK’s most trusted parenting and baby experts including Meghan Faure, Becca Maberly, Midwife Zoe Watson, My Baba, The Mummy Concierge, and many more.

Online Forum

Parents can have peace of mind and the confidence to make informed parenting decisions and viewers can join in the conversation with live chat and have their burning questions answered live on air. Topics include birth, mental health, breastfeeding and of course, every parent’s favourite talking point, sleep! All of the talks will join the array of on-demand videos and will be available for seven days’ post-show, so parents can browse anytime, anyplace, anywhere with the user-friendly app.

Tickets & Goody Bags

General Admission passes are FREE and include access to The Baby Show Shop, A-Z brand listing, useful buying guides, informative products demos and top product picks. Access All Areas passes additionally include The Baby Show TV and access to all the videos on demand for one week after. These are £10/pp or £8/pp for Baby Show subscribers. All ticket holders will be able to purchase an exclusive MadeForMums Goody Bag (worth £40), full of essentials for baby and mums-to-be, delivered straight to their door for just £10! (includes P&P UK Mainland).

For further information and virtual passes, visit

The Baby Show, Olympia London, from 22-24 October 2021

Coming later this year is The Baby Show, organised by Clarion events, and first launched in 2002. It now has visitor numbers in the region of 70,000 per year. The Baby Show is held three times a year – ExCeL London, NEC Birmingham and Olympia London and is home to shopping, expert advice, exclusive offers from top parenting brands and family-friendly fun.


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