The Baby Products Association has announced that its 2023 Concept & Innovation Awards are now open and anyone with an exciting new baby product invention is invited to submit an entry.

Are you a company planning to launch an exciting new product later this year? Or a parent who has come up with a solution to a problem you experienced with your own baby? Or maybe you are an innovator who has seen parents struggling and thought of a great product idea to help. Over the years, winners of the Baby Products Association Concept & Innovation Awards have included all of these – and numerous great products are now on the market as a result.

Entries are invited from anyone with an interesting and unique baby product idea – this could be from companies already working in the sector, mumpreneurs (or dadpreneurs!), to college and university students – the only criteria is that the product must not be launched into the market place prior to the trade show in October.

Previous winners include BugGrip, Rockit, Squirrel, Kiddirail & Sandsliders
  • Last year’s winner, Jennifer Lake, introduced ‘BugGrip’, an ingenious device used to connect articles such as strollers or scooters to shopping trolleys.
  • ‘Sandsliders’ was another simple mechanism, designed to make pushing a stroller on sand easy
  • ‘Squirrel’ – an instant formula feeding dispenser to fit everyday wide neck feeding bottles.
  • ‘Rockit’ a portable device to rock baby to sleep in a stroller or pram
  • ‘Kiddirail’ – a child-sized handrail for stairs.

Products such as these are all making a difference in the world of parenting – and if you have a similar great idea, the Association would love to hear from you. Entry is completely free. 


Shortlisted entrants will be invited to present their ideas to a panel of expert judges; whilst three finalists will be invited to attend Harrogate International Nursery Fair from 15th to 17th October 2023 where the winners will be chosen and announced.


Robert Anslow of the Association explains:

“As a trade association we are keen to promote excellence and innovation in the nursery industry and these annual awards encourage this. Over the years we have been presented with some extremely interesting and innovative ideas. Some of these turn out to be too ambitious in terms of manufacturing costs and realistic retail prices and there are always concerns about how some of the designs will be able to comply with rigorous testing and safety standards.


 “The Baby Products Association judges are a team of experts with many years combined experience in all aspects of baby products from design and manufacture, to safety and compliance to retail and marketing. They have been able to advise and guide entrepreneurs and help to support them in their journey to market.”

Simply download the ENTRY FORM, complete and return to Julie Milne at no later than 12 noon on 18th August 2023.

More information about this award can be found on the website at

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