The Baby Products Association 2021 Concept & Innovation Awards are now open and entries are now invited from anyone with an interesting and unique baby product idea.

The Concept & Innovation Awards have always been presented and announced at the Harrogate International Nursery Fair each year, but had to be postponed because of the pandemic. With the announcement from the government that Covid restrictions will be lifted for events from 21st June 2021, the show is now planned to go ahead from 27th to 29th June 2021 once again providing the platform for the awards.

Entries can be from businesses already working in the sector, mumpreneurs (or dadpreneurs!), to college and university students – the only criteria is that the product must not be launched into the market place prior to the trade show in June. 

Robert Anslow of the Association explains:

“As a trade association we are keen to promote excellence and innovation in the nursery industry and these annual awards encourage this. Over the years we have been presented with some extremely interesting and innovative ideas. Some of these proved to be too ambitious in terms of manufacturing costs and realistic retail prices and there are always concerns about how some of the designs will be able to comply with rigorous testing and safety standards.

 “The Baby Products Association judges are a team of experts with many years combined experience in all aspects of baby products from design and manufacture, to safety and compliance to retail and marketing. They have been able to advise and guide entrepreneurs and help and support them in their journey to market.”

More information and entry forms are available to download from the website at – the deadline to submit entries is 12 noon on 30th April 2021.

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