The world of technology is always evolving, and two companies have teamed up to carry out virtual testing of the Tinyseats car seat before it was made.

JMDA Design and ESI Group worked together to enable the car seat to undergo testing without the need for physical prototypes. They were able to do this at the early stages of development so they had additional information about product performance. 

Derrick Barker, founder and director at JMDA explains, “The Red Dot Award: Design Concept 2020 for the Tinyseats child car seat was a ground-breaking project aiming to achieve a very lightweight, compact and convertible car seat for children from 9 months old. Working with ESI Group enabled JMDA to gain substantial insight into the performance of the car seat early on in the design process, especially the load bearing structure, which could be fully evaluated in a virtual environment.” 

Find out more about JMDA and ESI

JMDA Design, a global provider for product design services with nearly 30 years’ experience in the industry, is currently designing their 105th child car seat. Partnering with world leading specialists, like ESI Group, is a critical part of ensuring a truly holistic approach to innovative product design.

Founded in 1973, ESI Group is an innovator in Virtual Prototyping solutions and a global enabler of industrial transformation. It has developed and refined, over the last 45 years, advanced simulation capabilities. 

For more information about the partnership between JMDA Design and ESI Group, please give Derrick Barker a call on +44 (0) 1386 426100 or email

Virtual car seat testing

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