The world of technology is always evolving, and two companies have teamed up to carry out virtual testing of the Tinyseats car seat before it was made.

JMDA Design and ESI Group worked together to enable the car seat to undergo testing without the need for physical prototypes. They were able to do this at the early stages of development so they had additional information about product performance. 

Derrick Barker, founder and director at JMDA explains, “The Red Dot Award: Design Concept 2020 for the Tinyseats child car seat was a ground-breaking project aiming to achieve a very lightweight, compact and convertible car seat for children from 9 months old. Working with ESI Group enabled JMDA to gain substantial insight into the performance of the car seat early on in the design process, especially the load bearing structure, which could be fully evaluated in a virtual environment.”