A UK MARKET FIRST –Axkid launches groundbreaking high–back booster seat

A UK MARKET FIRST – Setting a new safety standard in forward-facing car seats.  Axkid launches groundbreaking high–back booster seat Axkid, leading Swedish child car safety brand, has launched a game-changing, forward-facing car seat in the UK.  Axkid Up™ is being introduced to the UK market to provide unrivalled safety, versatility and comfort for children […]

Parents Are Ditching Standard Bottles and Lunchboxes for This Clever Aussie Brand

Founded by two Australian mums on a mission to make parenting easier, b.box has become a global go to for clever, kid friendly essentials that solve real life problems. With a focus on functionality, independence, and fun, b.box products are now loved by families in over 55 countries, delivering smart design and practical solutions that […]

Keep Meals Just Right – Anytime, Anywhere, with the b.box insulated food jars

From warming pasta, hearty meals, cooling salads or quick snacks, b.box is on a mission to make mealtimes easy. Whether on the move, or meal prepping for days at home, b.box has two must-have insulated food jars that are essential for families. b.box insulated food jar Thoughtfully designed for days out, school lunches and everything […]

Sustainable Swedish childrenswear brand reveals latest drop of exclusive Moomin collaboration

Did you know that in the very first Moomin illustrations used for commercial purposes, the Moomin characters looked like this – in colour? They were originally created exclusively for Stockmann in Helsinki and NK in Stockholm in 1956. But since then, they have only been seen in white. Until now! Following the extremely successful first […]