Successful first in-person baby show held in China
From 6 – 8 August 2020, the nursery trade saw its first in-person event held in China.
The event included the 32nd Toy & Edu China, 11th Baby & Stroller China and the debut Licensing China held at Shenzhen World Exhibition & Convention Center.
These three concurrent shows were the first physical events for the industry since February, providing an important platform for businesses to recover and reconnect.
Being held in Shenzhen for the first time, the fairs helped exhibitors and buyers to capture the potential of the promising South China market, especially in the Greater Bay Area.
A well attended event
The event was an impressive 140,000m² across 7 halls, showcasing 1,321 exhibitors.
61,553 visitors from 31 countries were able to see products from across the market.
Toy & Edu China Held in halls 9 and 11 – 15, Toy & Edu China featured a wide range of products featuring products such as electronic toys, art and crafts, educational toys, STEM toys, wooden toys, stuffed toys and more.
Baby & Stroller China Well-known overseas and Chinese brands including Beiens, ChiLokBo, Road-mate, Rastar group, Baobaohao, Playkids, Carl Oscar and supercute brought their quality strollers, ride-ons, mother and baby care products to meet every sourcing need.
Licensing China debut event The debut edition welcomed over 100 licensors and agencies, featuring some well-known animation characters such as Super Wings, DooroBear, Larva, Talking Tom and Friends and more. Celebrity licensing, culture & art licensing in addition to licensed products for the toy, gift and homeware sectors were displayed at the fair.
What visitors had to say
“We believe this fair is an important gateway to bring our products into the Greater Bay Area, Mainland China as well as export internationally. Although the pandemic is severe, there is still stable demand for baby products. Therefore, our members are very excited to participate in this fair.” Mr Wilfred Li, President, Hong Kong Children, Babies, Maternity Industries Association, Hong Kong (organiser of the HK Pavilion)
“Toy & Edu China is well-known in the industry, so if we want to find new customers and enhance our brand exposure it is the place to be. We’ve met customers from both online and offline channels, including major e-commerce platforms such as Tmall and JD.com, while some chain stores are also interested in our products.”