Swedish premium solutionwear brand STUCKIES^® has appointed bébélephant as their UK distributor.

STUCKIES^®is a textible-based premium solutionwear brand created in Stockholm, by a mother who was inspired by her own day-to-day parenting issues. The design simplifies parenting and reduces over-consumption by offering tried-and-tested solutions to everyday issues, such as “the socks that actually stay on” and easy-change swimwear.

Announcing the appointment of bébélephant, the founder of STUCKIES^®, Celina Lorén Saffar commented “We researched potential partners in the UK and were impressed by the work ethos and commitment to the environment of bébélephant. We met up in London recently, and our initial impressions were confirmed. We very much look forward to working with the team at bébélephant in successfully launching our brand in the UK.”

Commenting on their appointment, Elliot Bishop, Managing Director of bébélephant noted, “This is a really premium and gorgeous brand that we can’t wait to start working with. Celina’s commitment to end over consumption and care for environmental issues struck a chord with all of our team – and which parent doesn’t want a pair of socks that stays up too! We look forward to introducing the range to UK babies.”