Stokke launches new Stokke Xplory X Signature Stroller
Stokke, the Scandinavian maker of luxury and timeless children’s products, has announced a new addition to its globally renowned Xplory® product line: the Stokke® Xplory® X Signature.
The ultimate fashion statement for style-adoring parents, the Signature features the same timeless and high-end aesthetic of the original Xplory Stroller, elevated by an all-black frame with luxe matte gold chassis, and golden logos peppered across a striking black hood, for a stylish yet subtle finish.
New accessories*, including a sophisticated black changing bag, enable mums across the globe to bring their love of style to life – even when taking a stroll around the block with their baby. Plus, there’s a new Stokke XploryX Signature Carry Cot that will help parents and caregivers continue with the things they love, with their newborn napping comfortably in the cot.
Style and substance
As with each stroller in this iconic collection, the Stokke Xplory X Signature’s luxury aesthetic has been combined with high-performance functionality, synonymous with all Stokke’s products. From unparalleled seat height and height adjustability to 360-degree swivel wheels, the stroller is designed to connect and bring parent and child closer together, whilst enabling mum and dad to step out in safety wherever they go.
Recognising that today’s caregivers are more than just style-mavens, this latest Stokke Xplory X Signature stroller has gone one step further in its design. Yarn, included in the stroller’s fabrics, is made from 100% recycled fabrics and is transparently produced by We aRe SpinDye®, which reduces chemical usage by 90%, water usage by 75% and the overall CO2 footprint by 25% – making this far more than just a statement stroller in the fashion space.
Exploring together, growing together
The new Stokke Xplory X Signature is the first stroller to be released since the introduction of Stokke’s global purpose – Here We Grow – which places emphasis on bonding, learning and development to help parents and children to grow in confidence and to become the best version of themselves. Exploring together helps parents and babies grow in closeness and discover the world around them, together.
Jacob Kragh, CEO, Stokke says: “The function and purpose of this iconic stroller collection, in helping to develop connection, closeness and bonding between parent and child, remains highly relevant and important. However, we have recognised an opportunity to elevate the design to align even more with parents’ wants and values, as they explore and build confidence with their child. The Stokke Xplory X Signature truly is a statement piece, in style and substance.”
The Stokke Xplory stroller was first launched in 2003 and gained immediate attention and success due to its radically new shape, combined with unparalleled seat height. StokkeXplory quickly established itself as the stroller choice for celebrities, opinion leaders and fashion-conscious mums due to its unique design.
*Accessories sold separately
Stokke® Xplory® X Signature, RRP £1,079
Stokke® Xplory® X Signature Carry Cot RRP £229
Stokke® Xplory® X Signature Changing Bag RRP £159
Stokke was founded on the west coast of Norway in 1932. Once a family-owned company, the company has been owned since 2014 by NXMH, a Belgium-based investment company wholly owned by South Korea’s NXC. In addition to its head office in Ålesund, Norway, it has as offices in the USA, Korea, China and Japan.
Stokke’s ethos is epitomized by its Tripp Trapp chair, which will celebrate its 50th anniversary in 2022. Created by Norwegian designer Peter Opsvik, the iconic chair launched in 1972 did something completely new; it gave children an ergonomic seat of their own and made it possible for children to comfortably join their family at the table for connection and bonding. Today, Stokke is selling more Tripp Trapp chairs than ever before and has sold more than 12million worldwide.
Since 2006, Stokke’s focus has been purely on the premium children’s markets with products that share a common purpose: to encourage child development and to nurture family bonding. Stokke’s mantra is that closeness fosters connection – it believes that children need this sense of connection to feel safe and loved, encouraging them to become self-reliant and confident learners in life.
Caring for children also means caring for the planet. So, it strives towards sustainable solutions – high-quality, durable materials, together with timeless design, ensure longevity to all our products.