Start-Rite Shoes, Britain’s heritage children’s shoe brand extends its collaboration with JoJo Maman Bébé, the specialist boutique maternity, baby and children’s retailer, with a gorgeous new collection of pre-walkers and first shoes that every little explorer will love.

The partnership includes an exclusive range of co-branded leather and nubuck shoes, and sandals that are available online and instore at 38 JoJo Maman Bébé high street stores where specialists have been expertly trained by Start-Rite to offer a professional fitting experience. 

The collection will also be available at 25 Start-Rite stockists across the UK. 

The #JoJoLovesStartRite collection has been designed with little feet in mind. Consisting of Start-Rite’s trusted silhouettes, combined with JoJo Maman Bébé’s endearing characters and signature prints, the collection has a friendship theme running through it with styles called Buddy, Trust, Chums and Little Pal. Many styles feature embroidered and familiar JoJo lion, mouse, giraffe and dinosaur motifs. 

The SS22 range extends the size options from small 2 to 10.5 in multi-width fittings. Starting at £32.99 the shoes come in a co-branded recyclable cardboard box.

To view the collection check out or use #JoJoLovesStartRite on Instagram.

About Start-Rite Shoes

A British family business for eight generations, Start-Rite Shoes has helped children explore in comfort and confidence for 229 years. Proudly specialist in little feet, every Start-Rite shoe is anchored in a deep understanding of the ways children live and move today.

With constant innovation at its core, the brand works with biomechanics experts to create shoes that not only support a child’s developmental needs but also their lifestyle needs. Start-Rite shoes are designed to give children the freedom to go where they want, how they want.

About JoJo Maman Bébé

JoJo Maman Bébé was founded in 1993 by Laura Tenison MBE and has grown to become the UK’s leading mother and baby omni-channel boutique brand. Designing high quality, imaginative, practical clothing and products for pregnant women and families with young children, JoJo was launched from a shared office in London with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has over 80 stores as well as trading to 50 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on excellent quality, fantastic customer service, environmental sustainability and loyalty to all involved. JoJo is proud to be a certified B Corporation ensuring that the business is run as a force for good.

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