Introducing the new SS23 Happy Planet collection from Muddy Puddles, the award-winning children’s outdoor wear brand. Following on from the success of 2022’s Joy and Positivity Spring Summer range, retailers can now place orders for next year.

The Happy Planet collection features the same beloved products re-imagined now with a striking new colour palate and exciting new prints. Bold blues, rose-hued lilacs, luscious red, soft golden orange and a warm toned blue green will fill clothing rails with splashes of colour. Appealing to families looking for fun designs that capture the essence of childhood whilst still being incredibly high-quality and practical. Muddy Puddles is a must for any retailer wanting to offer sustainable outdoor wear.


The Happy Planet collections comprises of EcoLight Jackets, EcoLight Puddlesuits, Waterproof Robes, UV swimwear range and a Towelling Poncho to keep little ones protected come rain or shine! Don’t miss the star of the show, the exclusive puffin print curated with The Royal Society for the Protection of Birds (RSPB) to connect growing explorers with nature. Muddy Puddles will be donating 10% of sales from the print to the charity. Other designs include lilac rainbow, blue rainbow, happy planet and colour block.


EcoLight Jackets & Puddlesuits

Especially for the warmer weather, the EcoLight Jackets (12 months -12 years) and Puddlesuits (newborn to six years) are ideal for April Showers and the slightly unpredictable Great British Weather. Designed with great care, every detail has been thought out to ensure that little ones stay as dry as possible. Waterproof up to 10,000mm, and breathable too (3000gm2) retailers can have full confidence they are providing parents with truly waterproof kit. All Muddy Puddles gear is made from 100% recycled materials with a water and dirt repellent PFC free Bionic Finish® Eco coating, and everything is packaged in biodegradable polybags.


UV protection swimwear

The UV protection swimwear comes with UPF50+ sun protection as standard for extra peace of mind. The full collection includes separates rash vests, girls bottoms and shorts, Surf Swimsuits, boys’ shorts and (18 months – 12 years) as well as all-in-ones for younger children (Six months to six years). Matching sunhats with wide brims and chin straps are also available to complete the look.


Towelling Ponchos & Waterproof Robes

Muddy Puddles also has Towelling Ponchos and its signature Waterproof Robes (2 -12 years) on offer for when children need warming-up after swimming. The Waterproof Robe is ideal for summer days and nights on the beach, beautifully lined with 100% recycled lambswool fleece and showcasing side pockets to keep shells and hidden treasure safe! A secure, full hood and adjustable cuffs will keep the wind and rain at bay – perfect for snacking on those homemade sandwiches. The Towelling Poncho is super soft and ultra-cosy with a 100% cotton hood lining and an 82%/18% polyester fabric mix. This is set to be a firm favourite next Summer, providing warmth and protection – ready for when kids are winding down after a full day of play!

Contact information for retailers

Any retailer looking to ensure it is offering families unisex, sustainable and quality items for SS23 should get in touch with Muddy Puddles directly at

Find out more: and on Instagram @muddypuddlesUK

About Muddy Puddles

Born on a kitchen table in Devon, Muddy Puddles is an award-winning childrenswear brand that firmly believes there is no such thing as bad weather, just the wrong kit! Made entirely from recycled plastic, the range is not only practical but ethical too. Determined to ensure children can spend as much of their time outdoors as possible, Muddy Puddles has a bright, bold and colourful range of unisex designs designed to be washed, worn and passed on. The range includes a full collection of swimwear and beach protection.

All Muddy Puddles clothing is produced to the highest ethical standard. The brand commits to only working with manufacturers that have IS2009 certification, which means all their factories are independently certified to ensure working and safety conditions are at the highest possible level.

Committed to ensuring children from different backgrounds have access to its brilliant range of outdoor wear, Muddy Puddles supports charities Farms for City Children and Urban Wild Places.

Share your story

Want to share your news story through Nursery Online? Drop us a line using our news form or send us an email.