Snüz launches the Natural Edit & a partnership with the Modern Midwife
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Snüz unveils a brand-new concept, set to elevate two of its best-selling signature products, SnüzPod and SnüzKot. Introducing Snüz Style Edits – beautiful collections inspired by interior and fashion trends that will empower parents to combine their personal style with the practical must haves that a newborn requires.
This November sees the arrival of the first Snüz Style Edit; the Natural Edit, a stunning collection inspired by wooden accents that echo throughout our interiors and connect modern style with timeless influences. Boasting warm, natural tones, the first instalment in the brands exciting Style Edits, encapsulates modern day and contemporary interiors, whether consumers want to create a rich, earthy space or a soft, calming aesthetic… this edit of Walnut, Oak, Ebony and Silver Birch, has what they need.
The very first Style Edit will launch across the brands flagship SnüzPod4 bedside crib, as well as the iconic Scandi inspired SnüzKot cot bed.
Even after ten years, the SnüzPod remains the best-selling bedside crib, and for good reason! The epitome of style and function, it promises the very highest standards in terms of safety and boasts many clever sleep-inducing features. The unique ComfortAirTM system, with surface-level air-flow vents, an air-permeable mesh liner, and improved base ventilation, creates a breathable haven and helps to regulate little one’s temperature, while the convenient tilt recline is another game-changing feature, helping to alleviate discomfort of acid reflux. SnüzPod⁴ also boasts a 3D breathable mattress for all-round better support.
Ensuring parents can achieve seamless style as little ones grow, the Natural Edit is also offered across the SnüzKot Cot Bed. Loved for its dynamic, adaptable design and Scandinavian accents the SnüzKot truly stands the test of time. Starting from a cot with 3 mattress heights, it converts into a toddler bed and a junior bed to Snüz in until 10 years of age (with extension kit sold separately). For those wanting to kit out the whole nursery, a two-piece furniture set (including a SnüzKot and Changing Unit) and a three-piece furniture set (including a SnüzKot, Changing Unit and Wardrobe) will be available in The Natural Edit.
Speaking about the launch, Head of Design Chloe Scott said, “With this new vision, we wanted to create nursery furniture that was first and foremost thoughtfully designed with flawless function and safety, but that would also effortlessly become part of a stylish home interior.”
Snüz looks forward to continuation of its limited edition style edits, with more to follow. This announcement further solidifies the brands position as style leaders and echoes the brands purpose to make parenting easier through a great night’s sleep – and to do it in style!
Contact details for retail enquiries:
Telephone 01789 734022, email trade@greensheepgroup.com or visit https://www.thelittlegreensheep.co.uk
Snüz also announces a brand partnership with The Modern Midwife with the two brands joining forces to bring together expertise in midwifery and sleep, with a common goal to support parents-to-be.
With over 12 years’ experience in midwifery, Marie Louise, The Modern Midwife, has already supported Snüz with the development of its ground-breaking pregnancy pillow, the SnüzCurve, which launched last year and was uniquely designed by a collective of experts. In addition to this, Marie Louise is a huge supporter of the brand and has provided helpful content and guidance to Snüz customers over the years. Now thanks to this official brand partnership, Snüz and The Modern Midwife are delighted to combine their expertise to continue to support parents as they navigate pregnancy and parenting.
This partnership will see The Modern Midwife be an official ambassador for the Snüz brand, and Marie Louise will continue to support Snüz by providing content for its digital audiences, but also be on hand to support at Baby shows and will have a vital role as an extended member of the internal team, sharing her knowledge and expertise, thus feeding into the brand’s value of ‘informed innovation’.
Speaking about the official partnership, Jamie Jillard, Head of Marketing at Snüz said:
“This is an exciting partnership for us and feeds back to our genuine passion for making parenting easier. We know that becoming a parent is one of the biggest transformations anyone can go through, and we have a commitment as a brand to go far beyond providing great products. This is about developing our relationship with Marie Louise, to bring more support to parents-to-be as they embark on their exciting journey! We want Snüz to become a safe space and hub of trustworthy information for new parents to seek advice and support.”
Adding to this, Marie Louise, The Modern Midwife said:
“I have worked with Snüz for several years and I am a huge fan of their products having used them myself with my own children. I am super proud to have been one of the experts behind the development of SnüzCurve, so I am delighted to announce this brand partnership and look forward to combining our expertise yet again to support parents across the UK. This collaboration is truly close to my heart; sleep is such an important part of our health and everyone’s parenting journey, so I can’t wait to support parents as part of the Snüz team.”
About Green Sheep Group
Green Sheep Group is a UK-based nursery company whose brands include The Little Green Sheep and Snüz. Snüz is focussed on creating stylish and clever sleep solutions that benefit both parents and baby whilst sleeping. Green Sheep Group (GSG) can be seen in some of the most trusted UK retailers including John Lewis, Mamas & Papas, Harrods, Next and Amazon as well as over 200 of the best independent stores.
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