Snüz has announced the launch of a bold new marketing initiative to show its commitment to helping families get all the sleep they need.
‘Out Of Home’ is an advertising concept – a first for Snüz and will be displayed on billboards, on this occasion targeting parents in and around Birmingham. A collection of bold adverts will go up in the small hours as part of the striking promotion that will see the brand join the many parents on their manic midnight drive (a recent survey showed a third of parents have resorted to this) in a show of solidarity and support.
Out of Home
As part of the Out Of Home campaign, Snüz will also take over parenting website Mother and Baby, as well as placing content on multiple Instagram channels to generate significant social media buzz.
At the heart of the campaign is an ambition to make parents smile, and connect with them in their toughest sleepy moments, but the strategic marketing initiative also aims to put the brand’s multi award-winning bedside crib front of mind.
SnüzPod has been a huge success since its launch in 2013, helping thousands of parents keep their little ones close and get the sleep they need. Having evolved over the years, SnüzPod4 is the best yet, both in terms of style and function. SnuzPod4 packs comfort, breathability, and safety all in one expertly designed crib that will get baby from awake, to ZZZ in no time! It now boasts the ComfortAir® Breathable System to help regulate baby’s temperature, has the genius tilt to support with reflux, and fits more beds than any other bedside crib.
Speaking about the initiative Mark Nicholls, Brand Director said:
“As a brand, we are always listening to our customers and talking to potential new customers to ensure we understand what they need. Having learnt that a third of parents have resorted to driving their baby around in their car to get them to sleep at night, we were inspired to come up with a campaign for all these heroic parents, doing laps of the local town at midnight!
We truly hope this campaign captures parents’ imaginations and makes them smile, but we also see this as a great opportunity to help educate on our adored bedside crib. We honestly believe with a SnüzPod at home, parents won’t need to drive around at silly o’clock.”
Green Sheep Group is a UK-based nursery company whose brands include The Little Green Sheep and Snüz.
Under the Snüz brand is the award-winning SnüzPod Bedside Crib, voted the UK’s best bedside crib by Mother & Baby magazine. Snüz is focussed on creating stylish and clever sleep solutions that benefit both parents and baby.
The Little Green Sheep is an organic and natural baby brand. For over 10 years The Little Green Sheep has been using only the finest and most natural ingredients to create beautifully-made products including bedding and mattresses.
Green Sheep Group (GSG) can be seen in some of the most trusted UK retailers including John Lewis, Mamas & Papas, Harrods, Next and Amazon as well as over 200 of the best independent stores.
The company is operated from its Headquarters in Snitterfield, near Stratford-upon-Avon and distributes via a warehouse facility in Redditch.