SmartMax, the brand behind the pre-school magnetic construction sets, is expanding its bestselling ‘My First’ collection with three exciting new sets.

Launching this summer, My First Vehicles, Animals and Sounds & Senses, are aimed at little ones ages 1 – 5 years with the simple click together SmartMax magnetic bars.

Three new play sets

‘My First’ Vehicles will have toddlers constructing with mixers, dumper trucks, or fire engines. Including 13 large and tactile pieces that are soft to touch, they can find the right pieces to make the correct vehicle or mix it up with their own combinations. 

‘My First’ Animals sees a bear, elephant, seal and horse. The extra-large animals are soft to touch, and easy to grab and connect using the magnetic bars, and compatible with all other sets.

‘My First’ Sounds & Senses features four brand new SmartMax bars and balls, each one developed with a different sound and texture. Children can shake, rattle and build with this set, and express themselves through various emotions. They can also distinguish sounds, which is proven to have a positive effect on language development. 

Commenting on the launch of the new SmartMax ‘My First’ sets, Karen Clarke, UK Brand Director for Smart Toys and Games said:

“We are so excited to launch our new SmartMax sets – the ‘My First’ range is one of our bestselling collections so we are delighted that fans can now add even more fun to the magnetic mix!  The ‘My First’ Sounds & Senses set is something really new for the range and makes a fantastic gift for a baby’s first birthday. Thanks to the different textures and sounds, it will have little ones engaged for hours!”

Introducing young children to the world of magnetism, SmartMax also encourages logical thinking, motor skills and imaginative play from the very beginning. The simple, yet effective design of the ‘My First’ sets enables children of all ages to engage with the product and allows them to build their own unique constructions in a multitude of ways.

Sounds & Senses £17.99
Vehicles £17.99
Animals £4.99

SmartMax 'My First' toys