From September 23rd, Silver Cross customers who no longer need their car seat can book a collection for it to be recycled free of charge.

As part of its ongoing efforts to become even more sustainable, Silver Cross is the first and only brand to offer its customers a car seat recycling service, which launches during Recycle Week 2021.

For safety reasons, car seats cannot be sold or passed on for second-hand use, so the new Silver Cross recycling service will stop them from ending up in landfill at the end of their life span. At the recycling plant, the team use specialist lasers to separate the recyclable materials, which can then be used in the production of other products and packaging across a variety of industries – with absolutely nothing going to landfill.

David Abbott, Director of Marketing at Silver Cross, says:

“As a brand, we’re making a conscious effort to become even more sustainable through our products, packaging and recycling processes. We’re incredibly proud to offer the first and only car seat recycling scheme, which will reduce waste and allow materials to be re-used.”

About Silver Cross

As a loved British nursery brand, Silver Cross has been creating beautiful baby products for more than 140 years. Its dedication to quality and craftsmanship has stood the test of time and it continues to meet the needs of modern parents by designing products which are both stylish and practical. It has an award-winning portfolio of contemporary travel systems, lightweight strollers, hand-crafted coach prams, car seats, nursery furniture and babywear. Today, Silver Cross is a global brand, loved and trusted by parents worldwide.

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