Silver Cross has pledged support for partner charity, Baby Basics UK, with its new ’50 for 50′ fundraising campaign.

Baby Basics UK is a volunteer-led project aiming to support new mothers and families who are struggling to meet the financial and practical burden of looking after a new baby.

Through health and social care professional referral, the project supports vulnerable families with essential baby and toddler equipment for life with children from 0-5yrs. The charity supports a growing network of baby banks with centres located across the country and they are just launching their 50^th centre in Portstewart, Northern Ireland.

Through the 50 for 50 campaign, Baby Basics hopes to raise £50,000 in order to open and staff a national warehouse to store more so they can give more to their 50 UK centres.

David Abbott, Director of Marketing at Silver Cross, says: “Over the past year we’ve supported Baby Basics by donating prams and strollers for families in need, so we’re now delighted to back their 50 for 50 campaign with a £5,000 donation. Baby Basics centres across the UK are seeing a huge increase in demand, so we wish them every success in reaching their £50,000 fundraising goal.”

Baby Basics UK’s patron is Rev. Kate Bottley, a church minister in North Nottinghamshire noted for her part-time roles as a journalist, media presenter and reality television star

Find more information about the fundraising campaign here.