Silver Cross is launching a new, first-to-market car seat which keeps children safe and comfortable from birth to approximately 12 years of age and it will feature in the brand’s first ever TV advert, airing this week.

Motion All Size 360 is the first and only R129 approved 360 rotating all-stages car seat on the market. With effortless 360 rotation for easy accessibility, it adapts as children grow with easy-to-remove inserts crafted from soft natural bamboo fabrics and a stow-away harness.

With a full 360 swivel, Motion All Size 360 offers an extended rearward facing mode and has a side loading position to give parents easy access when securing little ones into the seat. A Side Protection System (SPS) keeps children safe and protected on every journey, while eight head rest and three recline positions offer the utmost comfort at every stage. Motion All Size 360 leads the way by meeting the latest R129/03 standard. Utilising state-of-the-art crash test dummy technology together with the latest understanding of road traffic accidents to best replicate real life scenarios, the R129 standard ensures the best in safety. Hamish McPhillips, Silver Cross Car Safety Manager, says: “This first-to-market car seat elevates the Silver Cross car safety collection to new levels, offering longevity as well as the ultimate in comfort and safety. In line with the rest of the collection, it offers simple and straightforward fitting, as well as meeting the latest R129 safety standards.”

Motion All Size 360 – Key features

  • Adjustable headrest
  • Adjustable newborn insert
  • Side Protection System (SPS)
  • 360° rotating seat unit
  • Easy lock ISOFIX system
  • Five-point safety harness
  • RRP £375
Offering parents excellent value and longevity, Motion All Size 360 combines functionality with sophisticated style to suit any vehicle interior. Super soft anti-bacterial bamboo fabric offers naturally thermo-regulating properties to keep babies warm and dry and is hypo-allergenic, making it perfect for sensitive baby skin. As with the rest of Silver Cross’ award-winning car safety collection, Motion All Size 360 is supported by a unique mobile app. This links to a QR code on the car seat and provides a simple to follow step-by-step installation guide to give parents peace of mind that their car seat has been fitted correctly and safely.

About Silver Cross

As a loved British nursery brand, Silver Cross has been creating beautiful baby products for more than 140 years. Its dedication to quality and craftsmanship has stood the test of time and it continues to meet the needs of modern parents by designing products which are both stylish and practical. It has an award-winning portfolio of contemporary travel systems, lightweight strollers, hand-crafted coach prams, car seats, nursery furniture and babywear. Today, Silver Cross is a global brand, loved and trusted by parents worldwide. For more information, visit silvercrossbaby.com

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