Following a successful trade launch at Harrogate Nursery Fair 2021, Silver Cross is set to launch its next generation of travel systems – Dune and Reef – exclusively with eight independent UK retailers this month.

At the forefront of intelligent and sustainable pushchair design, Dune and Reef are expertly engineered and beautifully crafted to fit seamlessly into modern life.

Dune is a contemporary and compact urban stroller, designed and built for city living, while Reef is a stylish multi-terrain travel system that’s perfect for every adventure.

Continuing Silver Cross’ mission to be a more sustainable brand, Dune and Reef’s outer fabrics are woven exclusively with yarn from recycled plastic bottles, while the recyclable FSC certified packaging is designed to reduce waste.

Further innovations include a unique one-hand fold, with each pushchair able to stand independently on its own four wheels without the handle touching the floor, and the Genius™ Harness System with its patented magnetic buckle and one-hand headrest and harness adjustment. 

Ahead of a wider online and retail launch, a series of in-store events will take place at the following retailers, where those who pre-order a Dune or Reef have the chance to win back the cost, plus there’ll be a luxury goodie bag for the first 30 customers at each store.

Friday 18th March – Sunday 20th March:
  • Natural Baby Shower
  • Winstanleys
  • Direct For Baby
  • Kiddies Kingdom
Friday 25th March – Sunday 27th March:
  • Newbie & Me
  • Bournemouth Baby Centre
  • Baby Planet Derby
  • Glasgow Pram Centre

Dune and Reef will be available at from April.


As a loved British nursery brand, Silver Cross has been creating beautiful baby products for more than 140 years. Its dedication to quality and craftsmanship has stood the test of time and it continues to meet the needs of modern parents by designing products which are both stylish and practical. It has an award-winning portfolio of contemporary travel systems, lightweight strollers, hand-crafted coach prams, car seats, nursery furniture and babywear. Today, Silver Cross is a global brand, loved and trusted by parents worldwide.