CYBEX, known for its luxurious and award-winning pushchairs, car seats, and baby carriers, are pleased to announce the appointment of Roland Auschel, who takes over global sales as its new Chief Sales Officer.

In his new role, Auschel is responsible for all omnichannel sales platforms worldwide and reports directly to CYBEX CEO Johannes Schlamminger. He will further expand the brand’s already established premium positioning with strategic partners, strengthen the existing specialist retail partnerships and shape the transformation of the sales organisation.


Thanks to many years of experience and expertise in designing global sales strategies and organizations, Roland Auschel plays a crucial role in implementing CYBEX ambitious growth plans.


Roland Auschel’s extraordinary career includes being part of the Adidas Group for 33 years, most recently he was appointed as Chief Sales Ocer and has held a position on the Executive Board for almost a decade.


“I have already been able to experience a success story intensively, and am looking forward to the great opportunity to contribute in shaping CYBEX’s new chapter,” says Roland Auschel, the new CYBEX CSO. “I firmly believe in achieving results with a regionally adapted sales structure with a strong partner landscape.”


“We are at the beginning of the next major growth phase. With Roland Auschel, we will signicantly accelerate the transformation of our global sales organization,” said Johannes Schlamminger, CYBEX CEO. “Roland Auschel is a very valuable asset for our company, and his appointment comes at exactly the right moment. He brings with him immense experience that we now need to achieve our next ambitious expansion and growth goals. We are very much looking forward to our future together!” says Martin Pos, founder and Executive Chairman of CYBEX.


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Founded by Martin Pos in 2005, CYBEX develops a wide range of products aimed to provide modern families with safer and more comfortable solutions to incorporate in their lifestyle. 

All products created by the German company fully adhere to the CYBEX D.S.F. innovation principle which represents a unique combination of distinctive design, highest safety standards and smart functionality – fundamentals for the everyday life “for all tomorrow’s people”

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