The team at Smart Toys and Games are delighted to have been recognised yet again at the prestigious Loved by Parents Awards, scooping three trophies including a Platinum award, for their latest SmartMax set, Roboflex.

The award-winning toy gives children the chance to get super creative bending, extending and flexing their Robot friend into new forms. Engaging little minds 3+ for hours on end, it is no surprise it was a hit with both the judging panel and the public during the voting stage.

Scooping the top spot across several categories, Roboflex secured Platinum for Best Construction Toy 1-3yrs, Gold for Best Stimulative Toy 1-3yrs and Silver in the category Best Innovative Toy 2022.

About Roboflex

Suitable for ages 3+, Roboflex proves robots can be flexible and lots of fun! Little ones can enjoy getting creative as they make their own colourful, crazy robots. The 12 piece set features new flexible, extendable magnetic bars that will add an extra dimension to the SmartMax playset. Budding robotics can choose their parts and then bend, extend, assemble, and play!

The set includes an inspirational poster to follow, or little ones can create the crazy robot from their own imagination. Helping to develop fine motor skills and stimulate fantasy play – will your robot fly, jump, grab, wobble or drive? With Roboflex, littles ones decide!

The Loved by Parents’ Awards continue to be one of the largest and most trusted parenting award programmes worldwide, this year enjoying another record year with thousands of votes cast and multiple brands competing from all over the world. It is a true mark of distinction, making the new awards a great achievement for the SmartMax brand.

Commenting on the award wins, Karen Clarke, UK Brand Director at Smart Toys and Games said:

“We are just thrilled to have won 3 awards again this year, following our success in 2021 when we scooped 3 x Platinum Awards for My First Acrobats. We know these awards are rigorously tested and trusted by parents, so we are extremely proud to have been honoured with three of them.”

RRP: £24.99 – Smart Toys and Games

For sales enquiries please contact uk@smart.be or call +44 (0)1903 885669