The countdown to the Progressive Preschool Awards 2023 has officially begun as the finalists in the sought after product categories have been announced.

This year’s prestigious Product categories have been highly anticipated with 10 finalists now lining up for each of the 12 accolades. Following a strong number of entries received through the award’s online portal it truly underlines the wealth of innovation and cross category  excellence in the industry.

“The quality and volume of entries we had for the Progressive Preschool Awards this year was simply exceptional; we didn’t envy the judges with their task,” commented Rob Willis, COO and joint owner at Max Publishing, which owns and organises the event. “Thank you to each and every one of our judges for devoting their time to help us arrive at our finalists.”

The winners will be revealed at a lavish lunchtime celebration at the Royal Lancaster London on Tuesday 14 November.

Finalists in the Retail, Marketing and Distributor/Wholesaler categories will be announced shortly.

Sponsors of the 2023 event include:

Allison Baby (Joie), Amscan International, Aykroyd & Sons, Azaria PR, BBC Studios, BTHA/Toy Fair, Bebelephant, Bulldog Licensing & Sesame Street, Good Play Guide, Grapevine Global Communications, Harrogate International Nursery Fair, Hasbro, Insights Family, Jazwares, Juratoys, Misirli, Moonbug Entertainment, Online4Baby, Paramount, Penguin Ventures, Poetic Brands, Rainbow Designs, Redan Publishing, Toymaster, Vista PR and Walker Books.
Best Preschool Apparel Range
  • Bluey Swimwear Range for Get Trend from TDP
  • Cath Kidston x The World of Peter Rabbit Collection
  • Chip the Red Panda Collection from Blade & Rose
  • Guess How Much I Love You x George @ Asda from Blues Group
  • Julia Donaldson x Shop Direct from Aykroyds
  • PAW Patrol x Matalan from Aykroyds
  • Peter Rabbit by MORI from MORI
  • Sophie la girafe Gift Box Collection from Poetic Brands
  • Tiny Tatty Teddy Range for Primark from Blues Group
  • Waterproofs from Hippychick


Best Licensed Toy Range
  • Bluey Wooden Toy Range from 8th Wonder
  • CoComelon Aquadoodle Mat from TOMY UK
  • De’Longhi Barista Coffee Machine from Casdon
  • Gabby’s Dollhouse Plush Toys from Posh Paws
  • Gruffalo Outdoor Children’s Games from Robert Frederick
  • PAW Patrol Aqua Pups Range from Spin Master
  • Peter Rabbit Animation Wooden Toy Range from Orange Tree Toys
  • Spidey & His Amazing Friends from Jazwares
  • Talking Rainybow Bing from Golden Bear
  • The Adventures of Paddington Bear Range from Rainbow Designs


Best STEM/Educational Range
  • 50-Piece Rainbow Transport Pack from Connetix
  • Educational Activity Flashcards from Happy Little Doers
  • Intro to Tools & Building Sets from Kids First
  • Janod The Farm Padlocks Board from Juratoys
  • Magicube Shape Blocks & Cards from Geomagworld
  • Nature Craft from Galt
  • PAW Patrol Chase Flip-Up Learning Pad from Trends UK
  • SmartMax My First Pirates from Smart Toys & Games
  • Space Shuttle Tower Puzzle from Galt
  • Switcheroo Coding Crew from Learning Resources


Best Preschool Publishing Range
  • Bluey Books from Ladybird Books
  • Elmer the Patchwork Elephant from Andersen Press
  • Fun Learning with Nickelodeon Baby Shark Education Range from Little Brother Books
  • Guess How Much I Love You: All Year Round from Walker Books
  • Mr. Men Little Miss Discover You from Farshore/HarperCollins
  • Numberblocks Lift-The-Flap Books from Sweet Cherry Publishing
  • Orchard Books The Gecko and the Echo from Hachette Children’s Group
  • Pat-A-Cake Happy Baby: Kiss from Hachette Children’s Group
  • PAW Patrol Publishing Range from Farshore/HarperCollins
  • The World of Peter Rabbit from Puffin/Frederick Warne & Co


Best Preschool Home or Furniture Range
  • Bluey Home Décor Range Exclusively at Tesco from Dreamtex
  • Forenzo 3-Piece Room Set from Venicci
  • Iora Air from Dorel International
  • Janod Learning Tower from Juratoys
  • Joie Roomie Go
  • Nova Cot Bed & Mattress Bundle from Boori
  • Peppa Pig Storage from Character World Brands
  • SBROUT Baby Sleep Habitat System from KIKI & SEBBY
  • Treetops Range by Silvercloud from East Coast Nursery
  • Waffle 2 Highchair from Cosatto


Best Non-Licensed Toy Range
  • Crocodile Creek Puzzles from Hippychick
  • Cry Babies Loving Care Dolls from IMC Toys
  • ELC Play Let’s Pretend Toys from Addo Play
  • Janod Dino Activity Table from Juratoys
  • Janod Dino Ride-on Dino Portosaurus from Juratoys
  • My First Snakes & Ladders from Orchard Toys
  • Playmobil 1.2.3 Aqua Bath Toys
  • Playmobil 1.2.3 Toddler Range
  • Simply Scandi Activity Workbench from Bigjigs Toys
  • Woodland Animal Range from Orange Tree Toys


Best Preschool Gift Range
  • Animal Comforter Blankets from Ziggle Baby
  • Cute Eco Earth Soft Toys from Posh Paws
  • Dinosaur Dig from Orchard Toys
  • Jabadabado Travel Bag from Marresa
  • Leika Fawn from Mary Meyer Stuffed Toys
  • Mickey Mouse Memories Range from Rainbow Designs
  • PAW Patrol Gift Range from H&A
  • Peppa Pig Gift Range from H&A
  • Personalised Rocket Photo Upload LED Colour Changing Night Light from Personalised Memento Company
  • Peter Rabbit Soft Toy Range from Enesco


Best Wheeled Goods Range
  • Gazelle S Lux from Cybex
  • iCandy Core from iCandy World
  • Influencer Air from Leclerc Baby
  • Joie Signature Parcel Stroller
  • Myavo Compact Stroller from Graco
  • Shine Compact Stroller from Thule
  • Upline 3-in-1 Plus Base Travel System from Venicci
  • Wei 3-in-1 Travel System from Bebecar
  • WonderFold Range of Stroller Wagons
  • Woosh Trail Stroller from Cosatto



Best Preschool Essentials Range
  • 3-in-1 Sounds & Lights Soothing Pal from Infantino
  • Borrn Silicone Feeding Bottle
  • CoComelon Training Pants from Rascal and Friends
  • Eco Pourty Potty from Pourty
  • Joie Savvy Lite Baby Carrier
  • LeapFrog LF2936HD 5.5 Baby Monitor from VTech Baby
  • Mother & Baby Cleansing Water Range from Dew Products
  • Rechargeable Rockit Rocker from Rockit
  • Soft Shapes Range from Babybjörn
  • Sustainable Baby Hangers from Grohanger


Best Infant Development Range
  • 2-in-1 Tummy Time & Seated Support from Infantino
  • 7-in-1 Grow with Baby Sensory Gym from VTech Baby
  • Cosatto Baby Range from Sambro
  • First Years Flower Stacker from Galt
  • Narwhal Pat & Play Mat from Infantino
  • Sensory Flashcards for Babies from Happy Little Doers
  • Simply Scandi Shooting Star Sorter & Activity Puzzle from Bigjigs Toys
  • Simply Silicone Range from Mary Meyer
  • Spike the Fine Motor Hedgehog Range from Learning Resources
  • Taf Toys Urban Garden Collection from Halilit


Best Car Seat Range
  • Cloud T iSize Infant Car Seat from Cybex
  • I-Guard Car Seat from Kinderkraft
  • Joie Signature i-Spin XL Car Seat
  • Maxi Cosi 360 Pro Family from Dorel
  • Radios iSize Car Seat from Bebecar
  • Spinkid 180 Car Seat from Axkid
  • Stratus Car Seat and ISOFIX Base from Ickle Bubba
  • Stretch Infant Car Seat from BeSafe
  • Turn2Me 360 Car Seat from Graco
  • Zoomi 2 i-Size from Cosatto
The Eco Award
  • Beatrix Potter Home Bamboo Dinner Sets from Enesco
  • Bluey Wooden Toy Range from 8th Wonder
  • Bumbleride Indie Twin Stroller from Bebe Brands
  • Climbing Gorilla from PlanToys
  • DanToy BMT Boat Set from Maressa
  • Eco Pourty Potty from Pourty
  • Joie Cycle Collection
  • One Size Organic Bamboo Bedtime Pearl Reusable Nappy from Modern Cloth Nappies
  • Reusable Nappies from Bambino Mio
  • Woodland Animals Range from Orange Tree Toys

For general enquires on the PPS Awards 2023, please contact Rob WillisJo Pilcher or Samantha Loveday