Prams for Good, a collaborative initiative from industry specialists has scooped GOLD in the Social Impact category at the National Business Women’s Awards 2021.
At the event held at the Hilton London Wembley, the Gold Winners of the Northern England Business Women, Scottish Business Women, Southern England Business Women and Welsh Business Women were announced on a national stage.
“The National Business Women’s Awards 2021 has tonight shown the very best of Britain when it comes to women in our workplaces.” said Awards Director Damian Cummins. “The calibre of finalists in 2021 was higher than ever before and after a challenging year for business as a nation we can celebrate those women who are literally driving UK plc forward.”
The National Business Women’s Awards are made up of 21 categories that allowed any successful business in the UK to enter the prestigious awards. All entries were judged by a national panel of judges.
Prams for Good continues to need support from as many brands across the industry and local retailers as possible. Founders, Kerry Haynes and Adeline St John, explain more about the initiative – and how retailers can get involved:
“We launched the initiative in March 2021, during lockdown, with the aim of matching families in need with pre-loved prams and pushchairs to enable them to get out and about with their babies and children. Together with UK charity, Goods for Good and industry partners, the Prams for Good campaign will take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent nursery retailers, logistics companies and local charities to families in need across the UK – and overseas. In addition to direct collections, the campaign partners are looking to work with independent retailers and pram brands across the UK, to create a nationwide hub of drop off and collection points for the pushchairs for ultimate redistribution to local charities. Not only is our aim to help local families in all areas, but also to keep prams out of landfill.”
It’s simple, safe and easy to take part and do your bit to help families in need in your local area.
Approximately 14 million people currently live in poverty in the UK, including 4.2 million children – that’s one in every four children who do not have the essentials available to them to live. Worrying statistics, made worse by job losses in the past year due to the COVID-19 pandemic as well increasing numbers of refugees seeking asylum.
The campaign will bring together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:
1. To help poverty-stricken families both in the UK and across the globe.
2. To improve physical, mental and emotional health, and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day.
3. To work towards a greener planet – so many prams are dumped, and we aim to reduce landfill by recycling the prams that have life in them yet and can be given to a good home.
The Prams for Good campaign is a collaboration between a number of UK based companies and charities. UK registered charity, Goods for Good, delivers overstocked goods donated by British industry and second-hand, pre-loved goods donated by the local community to vulnerable people and communities around the world. Pushchair brand, Didofy, has spearheaded the campaign from the start, but the company has high hopes many pram and pushchair brands will join the campaign. Junior Jones is already on board and has donated a number of prams, with many more registering their interest for 2022. Media partners are MadeForMums and the Dadsnet while Nursery Online are leading the nursery trade communication.