Prams for Good, a collaborative initiative from industry specialists is set to launch on March 1st with the aim of matching families in need with pre-loved prams and pushchairs to enable them to get out and about with their babies and children.
Even through lockdown, getting outside for fresh air and headspace has been a lifeline to many of us – exploring local neighbourhoods, parks, woods and beaches. Getting outside is essential for our health and mental wellbeing – but with the average spend on a new pushchair being £340.32 (Which.co.uk), there are many families who are unable to afford to enjoy valuable time outside.
How does the scheme work?
Together with UK charity, Goods for Good and industry partners, the Prams for Good campaign will take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent nursery retailers, logistics companies and local charities to families in need across the UK – and overseas. In addition to direct collections, the campaign partners are looking to work with independent retailers and pram brands across the UK, to create a nationwide hub of drop off and collection points for the pushchairs for ultimate redistribution to local charities.
How will it help?
Approximately 14 million people currently live in poverty in the UK, including 4.2 million children – that’s one in every four children who do not have the essentials available to them to live. Worrying statistics, made worse by job losses in the past year due to the COVID-19 pandemic as well increasing numbers of refugees seeking asylum.
The campaign will bring together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:
1. To help poverty-stricken families both in the UK and across the globe.
2. To improve physical, mental and emotional health, and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day.
3. To work towards a greener planet – so many prams are dumped, and we aim to reduce landfill by recycling the prams that have life in them yet and can be given to a good home.
The Prams for Good campaign is a collaboration between a number of UK based companies and charities. UK registered charity, Goods for Good, delivers overstocked goods donated by British industry and second-hand, pre-loved goods donated by the local community to vulnerable people and communities around the world. Pushchair brand, Didofy, has spearheaded the campaign from the start, but the company has high hopes many pram and pushchair brands will join the campaign. Media partners are MadeForMums and the Dadsnet while Nursery Online are leading the nursery trade communication.
This campaign needs you!
We’re looking for support from as many brands across the industry and local retailers as possible. It’s simple, safe and easy to take part and do your bit to help families in need. We’ve thought about the logistics so you don’t have to.