The PPS Awards recognise and celebrate excellence across both product and retail, with special awards also covering marketing and individual excellence. 

It is with great excitement that the shortlist for the Product, Marketing and Independent Retailer Categories at the Progressive Preschool Awards 2021 have now all been unveiled. There is a strong collection of brands in the running and across product it’s sure to be a hotly contested battle as eight fantastic finalists in each category line up to win one of the prestigious accolades.

Now in its 7th year, the awards has received more entries than ever before, with a wealth of top products across the board. The awards event itself is one of the most exciting in the industry calendar, bringing together the whole preschool sector for an afternoon of celebration and this year will return as a live event on Thursday 11 November at the Grosvenor House Hotel, London, endorsed and sponsored by leading names including the British Toy & Hobby Association, Baby Products Association, and Toymaster.

The full list of finalists can be found here

“We really have been blown-away with the quality and volume of entries we had this year for the PPS Awards,” commented Jo Pilcher, publication and event manager for Progressive Preschool.

“With all the difficulties the industry has faced over the last 18 months with the pandemic, the various lockdowns and now the ongoing freight issues, we cannot wait to come together on 11 November to celebrate everything the industry has achieved and have a huge ‘preschool’ party!”

“We can’t wait for this year’s Progressive Preschool Awards to return to its physical format,” commented Rebecca Deeming, public relations and events manager at the BTHA. “Toy Fair is proud to continue to sponsor such a great event and with preschool products a key driver of the UK toy market, it’s important that we can come together as an industry to celebrate the preschool sector’s successes.”

Sponsors of the 2021 event include: Acamar Films, Amscan International, Aykroyd & Sons, Azaria PR, BBC Studios, British Toy & Hobby Association (BTHA), Centum Books, Harrogate International Nursery Fair, Hippychick, The Insights Family,, London Toy Fair, Media Snug, Misirli, Nursery Online, Poetic Brands, Rainbow Designs, Redan Publishing, RH Smith & Sons (Smiffys), Toymaster, ViacomCBS, Vista PR, Walker Books, Wildbrain CPLG.

Rob Willis, director at Max Publishing said: “The excitement for the industry’s big bash is huge! Every day we are working hard to ensure this is the greatest preschool party yet – we will be unveiling some particularly fabulous reasons to attend over the coming weeks so get your places booked now!”

Tickets and tables for the event can be reserved easily and securely online by visiting or by contacting Clare Hollick at Create Events: or +44 (0)1183 340085.

For general enquires on the PPS Awards 2021, please contact Rob WillisJo Pilcher or Samantha Loveday by clicking on their respective names.

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