Polarn O. Pyret Unveil its Dreamy Charity Collection in support of Wateraid
Following its hugely successful Pink Ribbon Collection last October, iconic Swedish childrenswear brand Polarn O. Pyret is delighted to unveil its next charity collaboration, with proceeds going to support Wateraid this Spring.
The Wateraid collection features gorgeous organic loungewear for babies and children aged 0-12, with two legging and top sets for ages 1-12 and two babygrows for ages 0-2 years, perfect for a cosy day indoors or the comfiest night’s sleep. Two striking prints are available, including PO.P’s iconic stripes in a beautiful new limited-edition sky blue and a simply dreamy cloud print. A donation of 10% of all proceeds from sales of this special collection (sold between 25th April and 5th May) will be donated to Wateraid.
Made from GOTS certified organic cotton, PO.P loungewear is renowned for comfort and durability. The baby and children’s sizes extend at the cuff, so the garments grow with them. What’s more, the flat sewn inner seams and soft, long thread cotton fibres make the garments feel springy and luxurious, perfect for snuggling and snoozing this Spring.
Wateraid is the UK’s dedicated water charity on a mission to bring clean water to people who need it most. A staggering 771 million people in the world do not have clean water close to home. Wateraid do amazing work such as digging wells and installing taps in communities, as well as helping to change laws. To date, the charity has directly reached 28 million people with clean water and decent toilets, and 26 million with good hygiene. Polarn O. Pyret is delighted to have teamed up with this fantastic charity.
Speaking about the launch of its next charitable collection, Mats Nilsson, Polarn O. Pyret’s UK Managing Director said:
“We are delighted to be supporting Wateraid with our Spring charitable collection. We were so pleased with the success of our Pink Ribbon range last October, so we are looking forward to supporting another fantastic cause this season. We are all thrilled with our cloud print and hope, along with our signature stripes, will be hugely popular so we can raise lots of money for Wateraid this Spring!”
About Polarn O. Pyret
Polarn O Pyret started in 1976 with the desire to make clothes that let children be children. We now have over 40 years’ experience in the industry, we are the leading quality childrenswear brand in Sweden and our clothes are sold on many markets worldwide. We make clothes designed to be loved, washed and worn. And one day handed down to the next child…and the next. We call this design that lasts.