Playmobil partners with Disney on licensed 1.2.3 range
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Playmobil’s toddler product portfolio is to add a raft of fan-favourite Disney characters in summer 2023, following a deal between the licensor and the Playmobil 1.2.3 brand.
Each of the new Disney play sets will include multiple educational features based on three connected learning stages that support a child’s individual development. Clear messaging will help parents to easily choose the best toy to help improve their toddler’s skills.
The launch range comprises six Playmobil 1.2.3 play sets inspired by Disney’s Mickey and Minnie Mouse, as well as Winnie the Pooh, Tigger and Piglet, and is slated for launch in summer 2023. The cute sets will help toddlers explore the world and support them in developing the skills needed for the future, by encouraging them to emulate the curious nature of Mickey Mouse and Winnie the Pooh. Play patterns include sorting shapes, stacking blocks, discovering sound effects, counting first numbers, first role-play and other fun elements. All these features enhance cognitive abilities, fine motor skills and creativity as well as language and social skills.
Disney and Playmobil say both properties centre upon beloved characters whose kind and curious qualities make them ideal role models for kids.
Mickey Mouse first appeared to the public in 1928 and is the official symbol of Disney around the world. Mickey is courageous, clever and mischievous, using his wits to solve even the most challenging problems. He often finds himself on adventures with his friends, where his humorous, silly and caring side helps him save the day – with him always giving his best effort in any situation. Even when things don’t work out, Mickey’s good intentions always shine through.
Winnie the Pooh, meanwhile, was created by A.A. Milne. The character was based on a real stuffed animal that belonged to his son, Christopher Robin, and was named after Winnie, a Canadian black bear that lived at the London Zoo, as well as Pooh, a swan the family met on holiday. Winnie the Pooh lives and plays in the Hundred Acre Wood, where he regularly goes on imaginative and fun adventures with his friends. He does not shy away from new experiences, but instead embraces any opportunity to learn something new about his surroundings, often asking questions, seeking out answers, and thinking about the things he discovers.