Nursery Online Trade Awards 2020

New for The Harrogate International Digital Preview Trade Show June 2020

The Nursery Online Trade Awards celebrate the very best products, retailers and brands. Judged by a carefully selected panel of industry experts, the awards were open to any retailers, independents and brands.

Congratulations to all our winners below!


Our award sponsors

Product awards

1. Best pushchair/travel system

Bronze: Didofy Cosmos
Silver: Ark
Gold: Inglesina Aptica System Quattro

The Judges felt that this pushchair ticked all the boxes as to what a parent needs; a quality product at an excellent price point.

2. Best car seat/travel item

Bronze: Juddlies Car Seat Cover
Silver: KahuBaby Carrier
Gold: Maxi-Cosi Coral

The judges all felt this item was “genius” and is a real game changer.

3. Best nursery/sleep product sponsored by B Baby

Bronze: Shnuggle Air Crib/Cot Sleep System
Silver: Purflo Swaddle to Sleep Bag
Gold: SNUZ Snuzpod3

The judges said this product is a beautifully designed piece of nursery furniture that helps parents keep their baby close in style and comfort. It is well built and beautifully designed and also has longevity and can be used for many babies.

4. Best eco-friendly product sponsored by Bump PR

Bronze: Eco rascals
Silver: Joolz
Gold: Mama Designs for their washable Maternity Pads

The judges said this product not only reduces landfill, but contains no plastic or chemicals. They are super comfortable as well.

5. Best accessory

Bronze: Ergobaby Embrace Carrier
Silver: vital baby® NURTURE™ pro UV steriliser & dryer
Gold: Zed by Rockit

The judges said this product will help many parents get a good night’s sleep.

6. Best mealtime product sponsored by Weaning Week

Bronze: vital baby® NOURISH™ power™ suction plate
Silver: Maxi-Cosi Minla highchair
Gold: the Bibetta Wipeezee® range

With large fold out pockets and easy to clean fabric, the judges said this range of products is perfect for keeping kids a little bit cleaner!


1. Best small retailer sponsored by Didofy

Bronze: Eclipse Nursery Store
Silver: Whites Farm Baby Barn
Gold: Annette's Pram Shop

The judges said this small independent retailer that uses everything in her armoury to her best ability. She works hard on social media, brands and customers.

2. Best medium-sized retailer sponsored by Venicci

Bronze: Newbie and Me Cover
Silver: Pushchair Expert
Gold: Natural Baby Shower

The judges said this retailer is an outstanding example of nursery retail, encompassing all the elements of a modern, forward-thinking business with a traditional approach to customer service.

3. Digital excellence retailer award - sponsored by Hardenberg & Co /Angelcare UK

Bronze: Pramworld
Silver: Natural Baby Shower
Gold: Pushchair Expert

The judges said this retailer deserved to win for their continually high standard of innovative content and engagement with consumers, particularly over the last three months.

4. Best community retailer award sponsored by Venicci

Bronze: Affordable Baby
Silver: My Crib Rocks
Gold: Natural Baby Shower

The judges said this retailer has shown great outreach to the community including having a scanning clinic in-store and parent and baby classes.


1. Outstanding contribution to the community during the COVID-19 crisis sponsored by Silver Cross

Winner : Sam and Shaun from Snuz

The judges said this entry highlighted how thoughtfulness and care during the recent lockdown can make all the difference. The winners went beyond what would normally be expected in helping retailers.

2. Best new product/innovation sponsored by Progressive Pre-School

Bronze: Napnap mat
Silver: Doddle & Co - The Pop & Go
Gold: Maxi-Cosi Coral with Family Fix Base

The judges said this product changed the way that this product category was seen by the industry and without doubt would save lives.

3. Best digital brand/company campaign sponsored by The Media Snug

Winner: The Mamas & Papas Never Underestimate The Power Of Community campaign

The judges said of this brand that their digital contribution really shows the power of community in times like these. This brand’s social media channels have offered support, inspiration and a real sense of community.