After the announcement that Nursery Online is hosting the first ever digital Harrogate Preview Show, many brands have already signed up to take part in the event.

The show is an opportunity for retailers to learn about new spring/summer launches before seeing them in the flesh at the October show. It also enables brands to focus on these launches now, saving their autumn/winter launches for the physical show.

This brand new and exclusive partnership aims to unite the market to support everyone through the current challenges. Other nursery trade media, Nursery Today and Progressive Preschool, are on board with the event and will be announcing opportunities shortly.

With live elements running over the two days, there will be five areas, including a demo zone, digital showroom, news/trending section, awards, and talks and workshops.

The live elements of the show will take place on 22nd and 23rd June, with all information available in the Digital Showroom on Nursery Online for buyers to view until the end of August.

There will also be a virtual awards show and ‘party’ on 22nd June after the show closes.

The Harrogate Digital Preview Trade Show is a great opportunity for existing Harrogate exhibitors and retailers to touch base, talk ‘virtually’ and discuss developments and opportunities prior to the main trade show in October.

The digital show is open to all Harrogate October show exhibitors. For more information and to find out how to become an exhibitor at Harrogate, and to see a demo of the show, email