The team at Nimble, the plant-based cleaning geniuses, are delighted to see TV personality Lucy Mecklenburgh, highlighting Nimble’s hero product Milk Buster as an essential new mum buy on her popular Instagram page.

Lucy has even added the staple product to her ‘New Mum Buys’ highlight on her page, meaning the story and recommendation can be accessed by thousands of mums at the touch of a button.

Reaching her huge 1.7 million audience, the former ITV2 star turned health and fitness guru is known for sharing her honest experiences in her motherhood journey with her loyal following.

An organic endorsement for the brand from such a well-loved celebrity mother is certainly true testament to the effectiveness of the plant-based bottle cleaning power. Lucy has even added the staple product to her ‘New Mum Buys’ highlight on her page, meaning the story and recommendation can be accessed by thousands of mums at the touch of a button.

Thanks to the iconic Milk Buster from leading family cleaning brand, Nimble, baby bottles and cups stained with milky residues are a thing of the past.

The patented formula uses plant-based ingredients to break down milk proteins and fats from plastic, leaving them smelling fresh and sparkly clean. It’s no wonder second time round mum-to-be, Lucy, is eager to share the vegan magic with her engaged following.

Milk Buster’s innovative formulation harnesses the power of plants to create an effective cleaning solution that detaches fats and proteins easily and prevents the oily film often caused by milk residues building up in the bottles. A unique combination of naturally derived ingredients, including coconut, Milk Buster also has odour fighting technology to rid of the common and unpleasant ‘old milk’ smell.

Milk Buster is designed to be used on baby bottles, sippy cups, and even breast pump parts, parents can even use it on protein shakers and (a parenting must-have) coffee machines, so no excuse for cloudy plastic from milk fats and proteins anymore.

Speaking about the inspiration behind Milk Buster, Nimble founder Von Sy says:

“When my niece was born, my sister would often moan to me that regular cleaning products were not getting her bottles clean and she was concerned washing up liquid had a strong smell. It was a lightbulb moment for me. Using my knowledge of the detergents industry, I knew there was a natural solution to this problem, and after much research and development, Milk Buster was born! It’s great to know that we are being noticed by (and helping!) such a well-known celebrity mum and in turn our safe and effective solution to a common and stubborn problem is being shared with fellow parents!”

Milk Buster – £4.99 for 200ml | Refill option available – £4.99 for 400ml.

Stockist: https://nimblebabies.com/, Sainsbury’s, Boots, Amazon and Ocado.

For more information: https://nimblebabies.com

About Nimble

As a chemist with 10 years of experience in Unilever R&D, Nimble’s founder Von Sy used his own savings to create the iconic Milk Buster, an innovative baby bottle cleaner that effectively removes milk residues by detaching milk fat and proteins from plastic. His niece’s milk bottles were getting cloudy, smelly and regular washing-up liquids were leaving strong chemical smells and not even really working. Which is how Nimble began.

Since then, the brand has introduced Sticky Stopper and Laundry Lover, the latest plant-based cleaning solutions that are effective, safe to use around kids and have sold 170,000+ units in the UK and overseas since 2016.

Nimble’s products are all plant-based and just as effective as traditional solutions, without any of the harsh chemicals. The Milk Buster is Nimble’s hero product, a spray designed specifically to break down milk fats and proteins – bye bye cloudy bottles! The range also includes the Sticky Stopper, a highly versatile, bleach-free antibacterial cleaning spray, as well as Laundry Lover, a detergent that is tough on stains, while super gentle on new baby skin!