In addition to MuslinZ’s monochrome leopard print, used by many parents as a sensory muslin to stimulate their newborns, a new sensory collection has been launched which is also ideal for visual development.

With its high contrast black and white design, the new MuslinZ Sensory range offers newborn babies the right kind of visual stimulation, to support their optic nerve development by encouraging them to focus. 

Newborn babies can only focus on close up shapes and are not able to see colours (this usually develops between 2-4 months and only by 5 months will they see the full spectrum of colours) As a newborn baby’s brain is constantly developing during this period, high contrast black and white patterns are therefore easiest for them to see, to stimulate them and help with attention and focus.

They can be used as normal muslins for swaddling or general mopping up, feeding cover ups, burp cloths and as a comforter. The 70cm size can even be used as a cloth nappy, as a playmat cover for tummy time, a cot or pram drape. They will not only engage, entertain and help baby in their visual development, they can be used practically, to mop up that little dribble!

Key features & contact information for retailers:

The Sensory Muslin range is available in a large 120cm Swaddle size (RRP £12.99) and 70cm Square which also comes in a 3-pack (RRP £13.99)

Made from 70% bamboo and 30% organic cotton.

Designed by MuslinZ UK and manufactured in Pakistan ISO and Oeko-Tex certified factories.

Available from (distributor) contact

Tel 01295 810008