Konfidence launch e-Flex™ eco-friendly swimwear
Konfidence is delighted to be, finally, unveiling its world-first range of eco-friendly swimwear designs for baby and children.
The new Splashy™ range of swimming nappies, swimsuits and wetsuits are made from Konfidence’s own environmentally-friendly e-Flex™ material.
Andrew Regan, the Founder of Konfidence, explains the reasoning behind the development of the new Splashy™ range of e-Flex™ eco-friendly swimwear:
“Being based in Cornwall we are surrounded by the sea and we all too often see first-hand the impact from products that are carelessly discarded or thrown into landfill. As a business, as well as individuals, we wanted to make a conscious effort to be as environmentally-friendly as we can and for a long time now, we have been looking for an alternative to neoprene which is an oil-based material. Thanks to recent advancements in technology and available materials we’ve been able to achieve this and as a consequence have created our own e-Flex™ material, to use in the manufacture of our new Splashy™ baby and kids swimwear range.”
“e-Flex™ which combines nylon, polyester and recycled plastic, replicates many of the characteristics of neoprene; it offers the wearer comfort, support, flexibility and security but crucially it is a material that is environmentally kinder to the planet – plus it has all the same UV sun protection properties on covered areas that our traditional neoprene baby and children swim products have” confirmed Andrew.
Available in sizes from 3 months to 24 months, the Splashy™ Swim Nappy offers swim schools the unique opportunity to promote a more environmentally friendly and sustainable alternative to traditional neoprene swim nappies.
Constructed to a Swim School approved design it remains soft, flexible and secure using Lycra™ around the waist and on the leg hems to help keep little accidents where they belong, long enough to get out of the pool in good time.
Designed to complement the Splashy™ Swim Nappy, the Splashy™ Swimsuit has been designed for comfort using the same soft, flexible recycled materials which help keep little ones aged from 3-24 months warmer in the pool for longer. It’s Konfidence’s softest baby swimsuit design to date and for holidays or sunny days in the garden it also comes with the highest UVPF of 50+ for added protection on covered areas.
The swimsuits also colour co-ordinate with the Splashy™ Swim Nappy using the sea friends characters’ Fergal, Seabiskit and Joni.
For budding surfies, the Splashy™ wetsuit is cut in a ‘Shortie’ wetsuit style, but with e-Flex™’s soft plush lining it offers a new environmentally-friendly take on a trusted format for little ones aged 2-7 years. The Splashy™ wetsuits are equally at home in the swimming pool, the beach or the back garden keeping little ones warm, safe from the sun as well as the wind.
The all-new Splashy™ Wetsuit provides the highest sun protection, 50+ UVPF and the two beach styles, Maui Palm and Oahu Hibiscus, are available with matching Lycra sun hats. To complement and co-ordinate with the rest of the Splashy™ range, the wetsuits are also available in styles featuring Konfidence’s sea friends’ Fergal, Seabiskit and Joni.
The new Splashy™ range has been officially endorsed by STA, and the charity’s branding will appear on the product’s new recyclable cardboard packaging.
For further information please visit www.konfidence.co.uk or email sales@konfidence.com – RRP from £11.99.