Vital Baby launches a NEW UV mini steriliser to help banish bugs whilst on-the-go. The NURTURE advanced pro UV mini steriliser has an RRP: £24.99 and is available to order now from selected retailers and at
A mini version of the brand’s award-winning and best-selling NURTURE advanced pro UV steriliser & dryer, this pocket-sized device can be strapped to a pushchair or bag and will kill 99.99% of bacteria, viruses and mould in just 49 seconds.

Advanced Technology

Using the latest in proven UV technology, the diamond reflective surface housed in the lid helps bounce the UV light effectively for ultra-fast sterilisation.  It uses no water, no chemicals and no heat, bringing us on to perhaps one of the biggest benefits of UV sterilisation – versatility. In just 49 seconds, you can sterilise almost anything that fits, from soothers, teethers and teats to mall cosmetic items, retainers and jewellery!  It takes just 50 minutes to fully charge the internal battery and will then work for 130 sterilising cycles before it needs recharging.  It is also energy efficient, with long-lasting UV LEDs.

Brand Development Manager Hannah Juniper says:

“We are always looking for ways to make parents’ lives easier, and with bacteria and germs being top of the agenda for the last few years, we wanted to ensure we could offer all the technology of our large UV steriliser but in a small handy device. It gives parents a quick, simple and easy to use solution for sterilising whilst out and about – and we look forward to it becoming a staple accessory for busy families.”

Top Product Features
  • Safely destroys 99.99% of bacteria, viruses & mould in just 49 seconds using UV LED’s
  • Secure silicone ‘grab and go’ strap for attaching to pushchairs and changing bags.
  • Versatile use – from soothers and teethers to jewellery and retainers!
  • Simple, one touch operation.
  • Rechargeable battery for cord-free sterilisation on the go.
  • USB-C charging cable included.
Marketing Support
The launch will be supported by direct-to-consumer social media and influencer marketing campaigns designed to spark customer interest and drive in-store and online demand.  Plus trade advertising support and retailer engagement.
About Vital Baby

Vital Baby is a family-run, UK business with over 45 years’ experience in the baby industry. They listen to what parents want and build this into their products. They have won 98 awards across the Vital Baby range since their re-brand in 2019 and sell products to customer across the globe.  Their ambition is to be parents’ first port-of-call for trusted baby products – anytime, anywhere.