With its range of carefully curated brands, Natural Baby Shower is a one stop shop for natural, organic and sustainable baby products. We caught up with Co-Founder, Victoria Hampson, and she started by telling us what her hopes are for 2022:

In 2022 we hope to welcome new innovative brands to the NBS family and continue to develop our services for the optimum customer shopping experience.  We’re looking forward not only to the future chapters in our own journey but continuing with our mission to provide the best products for both baby, parent and of course the planet.” 

Do you feel that 2022 will see a difference in the way consumers shop for nursery products?

We hope given the climate data from the last few years, more consumers will look at shopping more sustainably and influenced to shop based on the values behind a brand. Fingers crossed 2022 will also be the year where we all adjust to the new way of living, including resuming travel and the holiday season which should see an increase in consumers shopping for related products such as compact strollers, travel cots etc.”

What do you think are the key nursery market trends to watch out for in 2022?

“As previously mentioned, we believe that environmentally friendly products will be in parents-to-be minds, now more than ever before due to last year’s global shift during the major climate talks. It has always been important to us, but now customers are doing their own research, they want recyclable materials and ethically made products in all areas of life. We believe this won’t just be a trend for 2022, but 2023 and beyond.”

How important do you feel social media will be to the business in 2022?

“Social media has always been key for us, as with many other businesses in this market, and we’re confident this will remain the case in 2022. Whether paid or organic, it allows us to tell our story and increase brand awareness, as well as share helpful content and build a community with parents. It really is the bridge that connects us to our audience, and we love using it to interact with our customers!”

Is there a particular product category that is performing well for you? 

“With a variety of brands and departments stocked here at NBS, we want to remain the go to retailer for expecting parents, those with little ones, gifting milestones such as baby showers and birthdays and everything in between. We’ve found that customers particularly love the convenience that our travel system bundles offer, providing a one stop package e.g. a car seat + pushchair that can be found with most of our pushchair brands.”

Finally, any exciting news or plans during 2022 that you can share with Nursery Online readers? 

“Nothing ground-breaking at this point! At the end of last year, we moved in our gorgeous new HQ so we’re looking forward to really utilising the space by growing the NBS team, hosting brands and possibly running some research sessions for local customers.” 


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