Munchy Play has been named as one of the most “promising start-ups for 2021” in The Sunday Times. Business commentators, including Emma Jones and Richard Branson, named their businesses to watch for the year ahead, including Munchy Play in the list.

The innovative children’s tableware features a built-in track for toy cars and trains, to bring toddlers to the table and help keep them there. It was launched in lockdown earlier this year by entrepreneur Sophia Procter. The playful range is currently available on Amazon, as well as priced £14.50 or £18.99 for a two-pack.

Speaking in The Sunday Times, Emma Jones founder at Enterprise Nation, said: “Sophia had the idea for a kids’ plate with a play track around it for toys and trains, to help at toddler mealtimes… With her customers online, Sophia has taken to low-cost social media channels to reach her market and offer a smooth buying experience for her British-designed and manufactured product.”

Munchy Play founder and CEO, Sophia Procter, said: “We are absolutely thrilled to be named as one of the start-up’s to watch in 2021. It has been a challenging year for start-ups, with plenty of hurdles to overcome and many more to face. However, the business community and parents everywhere, have really supported us and propped us up along the way. There is so much goodwill for small businesses at the moment, especially British and female-founded enterprises like ours, for which we’re very grateful.

Designed for pre-schoolers, they feature high-sides for self-feeding and a non-slip base. Made from polypropylene they are free of BPA, PVC, and melamine and they are manufactured in the UK.

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Munchy Play tableware