Green Sheep Group Bolsters its Team with Strategic Trio.

Fast growing nursery brand, Green Sheep Group (GSG), is delighted to announce three new appointments, as the business welcomes Carey Devine as Head of Sales, Josh Bishop as Head of International Sales and Jamie Jillard as the new Head of Marketing. Following the recent announcement that industry heavyweight, Mitch Levene, has also joined the GSG team, it’s set to be a truly significant year for the business.

Bringing more than 35 years experience between them, the strategic appointments not only reflect the brand’s continued trade and consumer success, but also its ambitious plans for growth in 2023 and beyond.

Jamie Jillard, Head of Marketing

As the new Head of Marketing, Jamie will be focussed on developing the GSG brands to build a stronger connection with both The Little Green Sheep and Snüz customers. Her new role will see Jamie elevate the Snüz brand as a thought leader and expert in the world of sleep, while also harnessing and developing  the natural pathway for The Little Green Sheep.

Speaking about her new role, Jamie said: “Drawing on my experience as a marketeer and a new mum, I hope to inject creativity into the role in order to achieve my key objectives, to nurture brands that our customers feel proud to buy from and our employees, suppliers, retailers and partners are proud to work with.”

Carey Devine, Head of Sales

Thanks to her 15+ years working with UK High Street retailers, Carey will hit the ground running as the new Head of Sales. The role will see her lead the UK sales team to grow both Snüz and LGS brands within both the UK high street and independent sectors, with clear objectives to build a customer focused sales team to support at all levels in the industry.

“I look forward to bringing a fresh and creative outlook on our approach to help grow the UK business and become best in class at what we do and who we are,’ said Carey. ‘Bringing our customers on our journey of growth, is important to me.’

Josh Bishop, Head of International Sales

Continuing the brand’s exciting international developments, Josh has been appointed to develop new markets and strategic global partnerships. As the new Head of International Sales, he will be drawing on more than 8 years export management experience and knowledge in growing scale in order to to expand  GSG’s global footprint.

Snüz and The Little Green Sheep

Working across  both of GSG’s iconic brands, Snüz and The Little Green Sheep, Josh has a clear objective to strategically bring new products to market and grow international presence.

Speaking about the developments Roger Allen at GSG said:“Here at GSG we believe that building a team with the right culture and great people is paramount. These recent appointments, alongside Mitch just a few weeks ago, reflect our commitment to finding the best people and recruiting true talent. Jamie, Carey and Josh each demonstrated knowledge in their areas, as well as determination and a passion for our brand; we are confident between them they will deliver and support GSG’s  assertive plans for growth.

About Green Sheep Group

Green Sheep Group (GSG) is a UK-based nursery company established since 2006 specialising in the design and manufacture of nursery baby products. Two brands operate under the company umbrella of GSG; The Little Green Sheep and Snüz.

Snüz, the multi-award-winning nursery brand and winners of the Queen’s Award for Innovation is focussed on creating stylish and clever sleep solutions that benefits both parent and baby.

Snüz can be seen in some of the most trusted UK retailers including John Lewis, Mamas & Papas, Amazon and over 100 of the best independent stores, as well as an extensive network of Global retailers.

Snüz was created in 2014 along with the iconic and award-winning SnüzPod, the UK’s very first mass-market bedside crib. Since then, the brand has grown to lead the way in stylish nursery and kids’ products including furniture, décor, mattresses, sleep aids and play. The brand has one clear commitment to create the very best products to help parents and babies get the most sleep they can.

The Little Green Sheep is dedicated to producing beautifully crafted products made with organic materials, to create natural and stylish baby essentials. From award-winning baby mattresses and moses baskets to super soft organic baby bedding and cotton teepees, perfect for natural play time.

Find out more about Green Sheep Group at and for trade enquiries, email

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