For the first time in its 27-year history, the Mother&Baby Awards have been run as a virtual event. Streamed online at 4pm on Tuesday 24^th November, this year’s awards were hosted by Bauer Media UK’s Editorial Director, Lucie Cave and Bauer Media Group’s Digital Editor for Mother&Baby, Maria Martin.

View the full 2021 shortlist here.

Supported by Asda, the awards celebrate products, stores and brands chosen by Mother&Baby readers that are tried and tested by real mums before they land in stores in 2021. 

View the 2021 Winners here.

Retailers and brands can still watch or share the ceremony with clients and colleagues here where the full ceremony will be available for six months.

The virtual event brought together a larger audience then in previous years, including some well-known names from across the parenting world to see the winners announced. 

Maria Marin, Digital Group Editor, Mother & Baby commented,

“Mother&Baby awarded products are TRIED, TESTED and TRUSTED by real mums so whether they are a first-time Mum or an experienced parent, shoppers can trust the products to make her life easier. That is why taking home a Mother&Baby Award makes such a difference to the parenting industry.”