Medela Launches Full Bump to Birth Journey at John Lewis
Breastfeeding brand, Medela has now expanded within major retailer, John Lewis.
The brand’s maternity lingerie is now available in the retail giant, alongside its best-selling breast pumps and accessories. This exciting development makes it easier than ever for new mums to get all of their Medela essentials, taking them from bump to birth in a simple click of a button!
Best known for its award-winning breast pumps options (including manual, electric and even hospital grade), the brand also offers a much-loved apparel range, which is now available at John Lewis. Supporting expectant and new mums developing bodies, its collection gives mum confidence as she approaches birth and beyond.
The collection includes the signature Sleep Bra, which is ideal for pregnancy due to its soft, comfortable fit. Alongside this, the latest launch, the Ultimate BodyFit, adds a touch of seamless luxury to any maternity wardrobe. Comfy and supportive, the Ultimate BodyFit stretches and grows with mum, whilst the easy to use drop down cups keep things simple when the breastfeeding journey begins.
Not forgetting, the brand’s Easy Expression Bustier, which comfortably holds any Medela pump in place, enabling double pumping with ease.
The supportive apparel range sits alongside Medela’s flagship range of pumps in John Lewis. An essential part of any breastfeeding kit, all Medela’s latest pumps include USB charging capabilities, and feature the brand’s exclusive Flex technology, which is clinically proven to produce 11% more milk. Mums can choose from the single electric Solo, the double Swing Maxi or Freestyle Flex.
John Lewis’ buyer said of the expanding collection: ‘We are so pleased to grow the Medela collection within John Lewis in stores and online. The brand is trusted by midwives and loved by mums across the country, so we are delighted to be able to offer mums even more essential items to support them through their journey into motherhood.’
The news follows wider developments for Medela as the brand also recently announced that its iconic Solo and Swing Maxi breast pumps are now available in key retailers Mamas and Papas and Argos.
Medela’s Sales Manager Patrick Sweeney, commented: ‘We are delighted to see the Medela bump to birth options expand within John Lewis, as well as launch on new retailers Mamas and Papas and Argos. Being able to offer new mums all the essentials they need through their bump to birth journey is really important to us, so to have these options available on further retailers is a really exciting development.’
Medela have been supporting breastfeeding mothers for over 50 years, and thanks to their extensive research into the science of breastfeeding their breast pumps are trusted and loved by parents, celebrities and healthcare professionals across the globe. Their breast pumps have won countless awards, including a Which? Best Buy, and are found in 75% of UK hospitals.