Medela has unveiled the winner of its annual Breastfeeding in Art competition, a creative and colourful celebration of breastmilk and the unique bond between mother and child. Bringing together mums in the breastfeeding community once again, Medela was delighted to see the competition return for its second year, with the winning entry, a truly powerful piece of digital art, taking centre stage with its honest reflection of the winner’s personal experience.
The winning entry, a digital self-portrait that showed a breastfeeding woman climbing a mountain, really demonstrated the strength of breastfeeding women as they overcome any challenges in any breastfeeding experience. As artist Jessica Jaye shared, it certainly is an adventure! The winner will now see her piece printed into a limited-edition mug.
The competition, which encourages the online community of breastfeeding mothers to encapsulate their breastfeeding journey in art, truly celebrated each individual experience…
The competition gained inspired entries from painting, drawing, digital art and even poetry, many with heartfelt, personal stories behind them. Other entry highlights included a stunning piece by Hana Price, which showed a woman sitting in a bed of flowers breastfeeding, wearing a crown. Hana commented on her piece:
‘I wanted to capture something of what breastfeeding felt for me last time and how I’m hoping it unfolds in November when I am due my second. There were days I basically lived in my pants, unwashed, my hair wild and baby constantly attached. Breastfeeding was not glamorous or easy (she was born with two bottom teeth!). But I eventually grew to know that what I was attempting to do, whether successful or not, whether dressed/brushed/clean or not, was truly beautiful and made me a freaking goddess.’
She continued: ‘I’d love every new Mum to know that no matter how far down the breastfeeding journey she goes, that she doesn’t need to look like the slimline, polished advert versions of a breastfeeding mother. She just needs to show up as she chooses and she’s more than enough.’
Medela continues to embrace its community and find new ways to involve them in breastfeeding celebrations. Through any ups and downs or however mums reflect on their journey, Medela’s goal is to always keep the breastfeeding conversation going and encourage mothers to talk (or draw!) about their experiences. It’s all about mum to mum support.
Medela’s Marketing Manager, Charlotte Price, commented:
‘We are so pleased to celebrate Breastfeeding in Art once again this year, supporting mums to slow down, do something they enjoy and demonstrate their feelings and experiences of breastfeeding in any art form. We loved the winning entry as it really showed that the hard work is worth it, even if they face challenges in their breastfeeding experience.
We always want to support women in their journey, whether at the start, middle or the end, the Breastfeeding in Art competition really gives mums an opportunity to reflect and encapsulate those feelings creatively.’
Medela has been supporting breastfeeding mothers for over 50 years, and thanks to their extensive research into the science of breastfeeding their breast pumps are trusted and loved by parents, celebrities and healthcare professionals across the globe. Their breast pumps have won countless awards, including a Which? Best Buy, and are found in 75% of UK hospitals.