ADAC is a part of the Stiftung Warentest foundation that was set-up in 1964 by the German federal parliament to help consumers choose the best product for their needs. They do this by providing impartial and objective information based on the results of comparative investigations of goods and services. To do this, they undertake a consumer’s journey to purchase with a brand and carry out independent lab tests that go above and beyond the regulated safety measures. They then give their verdicts from ‘very good’ to ‘unsatisfactory’ based upon the findings of these tests and finally publish these annually.
The Maxi-Cosi Pebble 360 launched in April and is available in Essential Black, Essential Graphite, Essential Grey and Essential Green for the recommended retail price of £199. For more information log onto www.maxi-cosi.co.uk.
The Maxi-Cosi brand was born in 1984 and has carried over 50 million babies home from the hospital. Maxi-Cosi is recognised as the leading brand in infant car seats, with many parents across Europe using ‘Maxi-Cosi’ as the generic name for a baby car seat. That reputation is built on a long history of innovative ‘firsts’: first 5-star ADAC rating, first i-Size car seat, first to invent the rotative car seat, first to make the family base and first to have air bags and modularity in baby car seats. The brand’s unparalleled safety standards are also a significant contributing factor behind its continued success. Maxi-Cosi aims for the highest level of safety, using internal safety standards and criteria to test all products next to the highest industry standard. As a result, Maxi-Cosi car seats have won numerous safety awards from independent safety research organisations.
About Dorel Juvenile
Dorel Juvenile, a segment of Dorel Industries, Inc. (TSX:DII.B, DII.A) is a world class juvenile products company. Dorel Juvenile’s powerfully branded products include global juvenile brands Maxi-Cosi and Tiny Love, complemented by regional brands such as Safety 1st, Cosco, Bébé Confort and Infanti. Dorel Industries Inc. has annual sales of US$2.8 billion and employs approximately 8,200 people in facilities located in 25 countries worldwide.
For more information visit www.maxi-cosi.co.uk