Maxi-Cosi has won the prestigious Red Dot Product Design 2020 award, in their pushchair category, for the new Lila CP.
Created to celebrate and reward excellence in design across the globe, the Red Dot Awards is the world’s largest design awarding body. This year, it gave the number one spot in the Best Designed Stroller category to Maxi-Cosi’s Lila CP.
This latest addition to the brand’s pushchair portfolio impressed the international jury with its outstanding features and ergonomics, which they said set it considerably apart from comparable products. Competing against some of the biggest brands in the industry, the Lila CP was just one of 6,500 products entered into the awards this year and part of a small selection to be awarded this seal of quality.
Maxi-Cosi Lila CP is a pushchair designed for modern day urban and suburban life. It impressed the judges with its multi-functional and clean design. The pushchair boasts a dual-sided, thermo-regulated mattress to ensure that baby is comfortable in every season. The breathable mesh will keep little ones cool in the summer months, while the fleece side retains warmth when temperatures drop.
The 4-wheel suspension also makes it easy for parents to manoeuvre and ensures a smooth ride too. True to the standard of the Maxi-Cosi Lila family, the Lila CP is fitted with an integrated nap keeper to shut out bright sunlight and keep out insects too. It can be combined with the Maxi-Cosi Oria Carrycot for a from-birth solution or converted into a travel system with the Maxi-Cosi Jade car cot or Maxi-Cosi Pebble Pro i-Size car seat.
Marketing Manager of UK and Ireland, Debbie Wakefield said:
“To have triumphed in an international award is testament to the design and functionality of our pushchair line at Maxi-Cosi. Following the move into pushchairs for the brand just three years ago, this award confirms why we are a market leader in all areas of children’s travel. Not only is the Lila CP versatile, it boasts all of the functions of our original Lila pushchair and more. We look forward to seeing more great things from this award-winning product throughout 2020.”
Maxi-Cosi Lila CP launched in October 2019 and is available in Essential Graphite and Essential Red. The recommended retail price is £489. For more information visit www.maxi-cosi.co.uk/pushchairs/lila-cp.