Marks & Spencer is officially entering the childrenswear resale market after becoming the first major high street retailer to join dotte, the newly launched resale platform where parents can buy, sell, donate, and recycle kidswear.
The Dotte Resale Collective is made up of 16 independent and sustainably-minded kidswear brands, including Tobias and the Bear and Turtledove London.
As part of M&S Kidswear’s trial on the platform, the retailer will offer consumers who sell pre-loved M&S clothing a £5 off voucher when they next spend £25 at M&S online.
Alice Duggan, head of M&S Kidswear, said: “We design and make our products so that the M&S label means quality – product that can be handed down – because we believe style shouldn’t cost the earth.
“Pre-loved selling is a growing market and through joining the Dotte resale collective we’re looking forward to learning more from an agile start up and supporting the circular economy. Through the platform we also hope to extend our customer reach as we continue make M&S kidswear more relevant more often for customers and the ‘go to’ destination store and website not just for uniform but for everyday style and value too.”
Founded in 2020 by Louise Weiss and Samantha Valentine, their plan was to make it easier for parents to buy and resell pre-loved items through a digital platform and with M&S being one of the most popular brands, the marketplace currently lists more than 400 items for sale
Samantha Valentine, Co-Founder at dotte said: “As any parent knows, children just don’t stop growing! And all those growth spurts make kidswear one of the fastest areas of fashion, with 183 million items of kids’ clothing going to landfill EVERY year in the UK alone. That’s why we set up dotte!”
“We wanted to give parents a simple way to pass on their clothes to other families, and at the same time recoup some of the money they originally spent and reduce their carbon footprint all in one go! Having a trusted kidswear retailer like M&S onboard signals a huge step change in the industry itself, and the fact that they are rewarding their customers for selling M&S kidswear will encourage so many more families to get involved in the circular economy! We’re so pleased to welcome them.”
[SOURCE: Retail Gazette]