It’s always a good idea to put yourself in the shoes of your customers. Using the time they didn’t have before, and driven by a desperate need to feel connected to the outside world, people are researching online like never before. Can you afford for your business to simply stop – or should you make sure your business is as visible as it can be? All those years of late nights and weekend working that you invested when you were building up your business shouldn’t go to waste.
Now is the time to take some control. But take a breath before you rush in. We need to be a bit thoughtful with marketing at the moment. Online is good, social media even better. There’s no harm in acknowledging the current situation. So you might want to postpone the campaign about travelling with baby and replace it with one about doing exercise with baby at home or picnics in the garden. You might not be able to do live photo and video shoots at the moment, but how could you use real life shoots at home or animation to get your messages across?
If you’re able to do something to help people out, do it. Deeds can be what counts just now, not words. But if you’re doing it, talk about it. Local takeaways are supporting NHS staff, small scale breweries have switched to making hand sanitiser and parenting brand Didofy is making visors. These actions will not only help other people during the lockdown, but they’ll make you and your staff feel better – and customers have long memories and talk about things they see or hear!
A good agency will have a handle on how to help you communicate to the right audience at the moment. Kerry Haynes, director at the Media Snug comments, “We’re working with clients at the moment to help them become more digital and support their customers through these lockdown days. We’re helping small businesses by giving them a digital makeover – checking their websites, digital demos, SEO and social media help –there’s a real demand for training small and medium business owners on how to make digital platforms work for them in the current climate. I strongly believe that the brands that continue to come up with new ideas for their customers now will be the winners after this is all over. Please don’t bury your head in the sand as much as you probably want to – we know how it feels.”
So, don’t panic, keep calm and carry on with the new normal.
The Media Snug is an award-winning digital marketing, web design and PR consultancy with over 25 years’ experience in the parenting, family, health and lifestyle markets.